Baby Care in Poland

Table of Contents

• COSMETICS AND TOILETRIES IN POLAND : MARKET INSIGHT
• EXECUTIVE SUMMARY
• The primacy of appearance propels demand for cosmetics and toiletries
• Ongoing product specialisation and segmentation
• Multinationals hold dominant positions
• Specialist retailers gain ground
• Optimistic forecast for future growth in cosmetics and toiletries
• KEY TRENDS AND DEVELOPMENTS
• Rising importance of health and wellness impacts sales of cosmetics and toiletries
• Celebrity endorsement being a popular promotional tool
• Domestic companies aim at strengthening their positions
• Product specialisation a key direction in new product development
• Anti-ageing, a hot trend
• MARKET DATA
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
  • Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
• APPENDIX
• Gift Sets
• DEFINITIONS
• LOCAL COMPANY PROFILES - POLAND
• LABORATORIUM KOSMETYCZNE DR IRENA ERIS SA - COSMETICS AND TOILETRIES - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
  • Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2008
• OCEANIC PRZEDSIEBIORSTWO FARMACEUTYCZNO-KOSMETYCZNE - COSMETICS AND TOILETRIES - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Oceanic Przedsiebiorstwo
• Farmaceutyczno-Kosmetyczne: Key Facts
  • Summary 6 Oceanic Przedsiebiorstwo
• Farmaceutyczno-Kosmetyczne: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 7 Oceanic Przedsiebiorstwo
• Farmaceutyczno-Kosmetyczne: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 8 Oceanic Przedsiebiorstwo
• Farmaceutyczno-Kosmetyczne: Competitive Position 2008
• POLLENA-EWA SA - COSMETICS AND TOILETRIES - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 Pollena Ewa SA: Key Facts
  • Summary 10 Pollena Ewa SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 11 Pollena Ewa SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 12 Pollena Ewa SA: Competitive Position 2008
• SORAYA SA - COSMETICS AND TOILETRIES - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 13 Soraya SA: Key Facts
  • Summary 14 Soraya SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 15 Soraya SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 16 Soraya SA: Competitive Position 2008
• ZIAJA LTD ZAKLAD PRODUKCJI LEKOW SP ZOO - COSMETICS AND TOILETRIES - POLAND
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
  • Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2008
• BABY CARE IN POLAND
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 15 Sales of Baby Care by Subsector: Value 2003-2008
  • Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
  • Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
  • Table 18 Baby Care Company Shares by Retail Value 2004-2008
  • Table 19 Baby Care Brand Shares by Retail Value 2005-2008
  • Table 20 Baby Care Premium Brand Shares 2005-2008
  • Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
  • Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
  • Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
  • Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
  • Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013