Table of Contents
Baby Care in Romania
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Cosmetics and Toiletries
Registers Higher Sales Each Year
Consumers Demand Value Added Products
Multinationals Dominate the Market
Direct Selling Remains the Most Popular
Distribution Channel
Cosmetics and Toiletries Is Expected To Approach
Maturity
Key Trends and Developments
Purchasing Habits Are Set To
Change Within the Coming Years
Multinationals Control the Market
Intensified Retail Activity
Advertising Drives Sales
Direct Selling
Remains the Dominant Distribution Channel
Appendix
Gift Sets
Table
1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2
Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4
Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5
Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value
2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value
2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution
Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by
Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales
of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast
Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth
2008-2013
Definitions
Summary 1 Research Sources
Dr Soleil Prod
Cosmetice SRL
Strategic Direction
Key Facts
Summary 2 Dr Soleil
Prod Cosmetice SRL: Key Facts
Summary 3 Dr Soleil Prod Cosmetice SRL:
Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dr Soleil Prod Cosmetice SRL: Competitive Position 2008
Elmi
Prodfarm SRL
Strategic Direction
Key Facts
Summary 5 Elmi Prodfarm
SRL: Key Facts
Summary 6 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Elmi Prodfarm
SRL: Competitive Position 2008
Farmec SA
Strategic Direction
Key
Facts
Summary 8 Farmec SA: Key Facts
Summary 9 Farmec SA: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 10 Farmec SA: Competitive Position 2008
Gerocossen
SRL
Strategic Direction
Key Facts
Summary 11 Gerocossen SRL: Key
Facts
Summary 12 Gerocossen SRL: Operational Indicators
Company
Background
Competitive Positioning
Summary 13 Gerocossen SRL:
Competitive Position 2008
Gerovital Cosmetics SA
Strategic
Direction
Key Facts
Summary 14 Gerovital Cosmetics SA: Key Facts
Summary 15 Gerovital Cosmetics SA: Operational Indicators
Company
Background
Competitive Positioning
Summary 16 Gerovital Cosmetics SA:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by
Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: %
Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis
2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby
Skin Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care
Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby
Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by
Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs
Mass % Analysis 2008-2013
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