Table of Contents
Domestic Electrical Appliances in South Korea
Euromonitor
International
June 2009
List of Contents and Tables
Executive
Summary
Negative Growth During the Economic Downturn
Energy-efficient
Appliances Are the Area of Focus
Foreign Brands Actively Expand Their
Retail Presence
the Number of Men Purchasing Appliances Is Growing
Economic Downturn Makes the Future of Premium Manufacturers Uncertain
Key
Trends and Developments
Online Sales of Appliances Are Increasing
Decreasing Disposable Incomes Signals Negative Growth of the Market
Consumer Behaviour Changes
Alliances Increasing
Shopping Experience
Marketing Is Adopted
Market Indicators
Table 1 Household Penetration
of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector
2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by
Sector 2008
Market Data
Table 3 Sales of Domestic Electrical
Appliances by Sector: Volume 2003-2008
Table 4 Sales of Domestic
Electrical Appliances by Sector: Value 2003-2008
Table 5 Sales of Domestic
Electrical Appliances by Sector: % Volume Growth 2003-2008
Table 6 Sales
of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large
Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value
2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10 Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value
Growth 2003-2008
Table 11 Company Shares of Large Kitchen Appliances
2004-2008
Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
Table 13 Company Shares of Small Kitchen Appliances (Non-cooking)
2004-2008
Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking)
2005-2008
Table 15 Large Kitchen Appliances by Distribution Format: %
Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical
Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic
Electrical Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales
of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value
Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21
Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: %
Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2008-2013
Definitions
Summary 1 Research Sources
Daewoo
Electronics Co Ltd
Strategic Direction
Key Facts
Summary 2 Daewoo
Electronics Co Ltd: Key Facts
Summary 3 Daewoo Electronics Co Ltd:
Operational Indicators
Company Background
Production
Summary 4
Daewoo Electronics Co Ltd: Production Statistics 2007
Competitive
Positioning
Summary 5 Daewoo Electronics Co Ltd: Competitive Position
2008
Lg Electronics Co Ltd
Strategic Direction
Key Facts
Summary 6 LG Electronics Co Ltd: Key Facts
Summary 7 LG Electronics Co
Ltd: Operational Indicators
Company Background
Production
Summary
8 LG Electronics Co Ltd: Production Statistics 2007
Competitive
Positioning
Summary 9 LG Electronics Co Ltd: Competitive Position 2008
Philips Korea Ltd
Strategic Direction
Key Facts
Summary 10 Philips
Korea Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 11 Philips Korea Ltd: Competitive Position 2008
Samsung Electronics Co Ltd
Strategic Direction
Key Facts
Summary
12 Samsung Electronics Co Ltd: Key Facts
Summary 13 Samsung Electronics Co
Ltd: Operational Indicators
Company Background
Production
Summary
14 Samsung Electronics Co Ltd: Production Statistics 2007
Competitive
Positioning
Summary 15 Samsung Electronics Co Ltd: Competitive Position
2008
Tong Yang Magic Inc
Strategic Direction
Key Facts
Summary
16 Tong Yang Magic Inc: Key Facts
Summary 17 Tong Yang Magic Inc:
Operational Indicators
Company Background
Production
Summary 18
Tong Yang Magic Inc: Production Statistics 2007
Competitive
Positioning
Summary 19 Tong Yang Magic Inc: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 24 Sales of Refrigeration Appliances by Subsector: Volume
2003-2008
Table 25 Sales of Refrigeration Appliances by Subsector: Value
2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector: %
Volume Growth 2003-2008
Table 27 Sales of Refrigeration Appliances by
Subsector: % Value Growth 2003-2008
Table 28 Sales of Fridge Freezers by
Format: % Breakdown 2004-2008
Table 29 Sales of Fridges by Format: %
Breakdown 2004-2008
Table 30 Sales of Freezers by Format: % Breakdown
2004-2008
Table 31 Sales of Fridge Freezers by Volume Capacity: %
Breakdown 2004-2008
Table 32 Sales of Fridges by Volume Capacity: %
Breakdown 2004-2008
Table 33 Sales of Freezers by Volume Capacity: %
Breakdown 2004-2008
Table 34 Sales of Electric Wine Coolers/Chillers by
Format: % Breakdown 2004-2008
Table 35 Company Shares of Refrigeration
Appliances 2004-2008
Table 36 Brand Shares of Refrigeration Appliances
2005-2008
Table 37 Company Shares of Built-in Fridge Freezers
2004-2008
Table 38 Company Shares of Freestanding Fridge Freezers
2004-2008
Table 39 Company Shares of Built-in Fridges 2004-2008
Table
40 Company Shares of Freestanding Fridges 2004-2008
Table 41 Forecast
Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
Table 42
Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Volume
Growth 2008-2013
Table 44 Forecast Sales of Refrigeration Appliances by
Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 45 Sales of Home Laundry
Appliances by Subsector: Volume 2003-2008
Table 46 Sales of Home Laundry
Appliances by Subsector: Value 2003-2008
Table 47 Sales of Home Laundry
Appliances by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Home
Laundry Appliances by Subsector: % Value Growth 2003-2008
Table 49 Sales
of Automatic Washing Machines by Format: % Breakdown 2003-2008
Table 50
Sales of Automatic Washing Machines by Volume Capacity: % Breakdown
2005-2008
Table 51 Sales of AutomaticTumble Dryers by Format: % Breakdown
2004-2008
Table 52 Company Shares of Home Laundry Appliances 2004-2008
Table 53 Brand Shares of Home Laundry Appliances 2005-2008
Table 54
Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Home Laundry Appliances by Subsector: Value
2008-2013
Table 56 Forecast Sales of Home Laundry Appliances by Subsector:
% Volume Growth 2008-2013
Table 57 Forecast Sales of Home Laundry
Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of
Dishwashers by Subsector: Volume 2003-2008
Table 59 Sales of Dishwashers
by Subsector: Value 2003-2008
Table 60 Sales of Dishwashers by Subsector:
% Volume Growth 2003-2008
Table 61 Sales of Dishwashers by Subsector: %
Value Growth 2003-2008
Table 62 Sales of Dishwashers by Format: %
Breakdown 2004-2008
Table 63 Company Shares of Dishwashers 2004-2008
Table 64 Brand Shares of Dishwashers 2005-2008
Table 65 Forecast Sales of
Dishwashers by Subsector: Volume 2008-2013
Table 66 Forecast Sales of
Dishwashers by Subsector: Value 2008-2013
Table 67 Forecast Sales of
Dishwashers by Subsector: % Volume Growth 2008-2013
Table 68 Forecast
Sales of Dishwashers by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69
Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
Table 70
Sales of Large Cooking Appliances by Subsector: Value 2003-2008
Table 71
Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
Table 72 Sales of Large Cooking Appliances by Subsector: % Value Growth
2003-2008
Table 73 Sales of Cookers by Gas/Electric: % Breakdown
2003-2008
Table 74 Sales of Ovens by Standard/Multifunctional: % Breakdown
2003-2008
Table 75 Sales of Built-in Hobs by Format: % Breakdown
2003-2008
Table 76 Sales of Freestanding Hobs by Format: % Breakdown
2003-2008
Table 77 Company Shares of Large Cooking Appliances
2004-2008
Table 78 Brand Shares of Large Cooking Appliances 2005-2008
Table 79 Company Shares of Cookers 2004-2008
Table 80 Company Shares of
Ovens 2004-2008
Table 81 Company Shares of Hobs 2004-2008
Table 82
Company Shares of Built-in Hobs 2004-2008
Table 83 Company Shares of
Freestanding Hobs 2004-2008
Table 84 Company Shares of Cooker Hoods
2004-2008
Table 85 Company Shares of Built-in Cooker Hoods 2004-2008
Table 86 Company Shares of Freestanding Cooker Hoods 2004-2008
Table 87
Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
Table 88 Forecast Sales of Large Cooking Appliances by Subsector: Value
2008-2013
Table 89 Forecast Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2008-2013
Table 90 Forecast Sales of Large
Cooking Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 91
Sales of Microwaves by Subsector: Volume 2003-2008
Table 92 Sales of
Microwaves by Subsector: Value 2003-2008
Table 93 Sales of Microwaves by
Subsector: % Volume Growth 2003-2008
Table 94 Sales of Microwaves by
Subsector: % Value Growth 2003-2008
Table 95 Company Shares of Microwaves
2004-2008
Table 96 Brand Shares of Microwaves 2005-2008
Table 97
Microwaves by Distribution Format: % Analysis 2003-2008
Table 98 Forecast
Sales of Microwaves by Subsector: Volume 2008-2013
Table 99 Forecast Sales
of Microwaves by Subsector: Value 2008-2013
Table 100 Forecast Sales of
Microwaves by Subsector: % Volume Growth 2008-2013
Table 101 Forecast
Sales of Microwaves by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 102
Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
Table
103 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
Table 104 Sales of Food Preparation Appliances by Subsector: % Volume Growth
2003-2008
Table 105 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2003-2008
Table 106 Company Shares of Food Preparation
Appliances 2004-2008
Table 107 Brand Shares of Food Preparation Appliances
2005-2008
Table 108 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013
Table 109 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013
Table 110 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 111
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 112 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008
Table 113 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008
Table 114 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008
Table 115 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 116 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008
Table 117 Company Shares of
Small Cooking Appliances 2004-2008
Table 118 Brand Shares of Small Cooking
Appliances 2005-2008
Table 119 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013
Table 120 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013
Table 121 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 122
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 123 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008
Table 124 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008
Table 125 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008
Table 127 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008
Table 128 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008
Table 129 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 130
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013
Table 131 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 132 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 133 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008
Table 134 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 135 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
Table 136 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008
Table 137 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008
Table 138 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008
Table 139 Company Shares of Vacuum Cleaners
2004-2008
Table 140 Brand Shares of Vacuum Cleaners 2005-2008
Table
141 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table
142 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table
143 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013
Table 144 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 145 Sales of Irons: 2003-2008
Table
146 Sales of Irons: % Growth 2003-2008
Table 147 Unit Sales of Irons by
Format: % Breakdown 2004-2008
Table 148 Company Shares of Irons
2004-2008
Table 149 Brand Shares of Irons 2005-2008
Table 150 Forecast
Sales of Irons: 2008-2013
Table 151 Forecast Sales of Irons: % Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 152 Sales of Personal Care Appliances: 2003-2008
Table 153 Sales of Personal Care Appliances: % Growth 2003-2008
Table 154
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 155
Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 156 Company
Shares of Personal Care Appliances 2004-2008
Table 157 Brand Shares of
Personal Care Appliances 2005-2008
Table 158 Forecast Sales of Personal
Care Appliances: 2008-2013
Table 159 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013
Headlines
Trends
Prospects
Sector Data
Table 160 Sales of Air Treatment Products: 2003-2008
Table
161 Sales of Air Treatment Products: % Growth 2003-2008
Table 162 Company
Shares of Air Treatment Products 2004-2008
Table 163 Brand Shares of Air
Treatment Products 2005-2008
Table 164 Forecast Sales of Air Treatment
Products: 2008-2013
Table 165 Forecast Sales of Air Treatment Products: %
Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 166 Retail Sales of Heating Appliances:
2003-2008
Table 167 Retail Sales of Heating Appliances: % Growth
2003-2008
Table 168 Company Shares of Heating Appliances 2004-2008
Table 169 Brand Shares of Heating Appliances 2005-2008
Table 170 Forecast
Sales of Heating Appliances: 2008-2013
Table 171 Forecast Sales of Heating
Appliances: % Growth 2008-2013
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