Domestic Electrical Appliances in Venezuela

Table of Contents

EXECUTIVE SUMMARY

• Slowing performance seen in the second half of 2008
• Luxury items still doing well
• Government interest in DEA increases
• Difficult distribution distorts the Venezuelan market
• Uncertain future for electrical home appliances

KEY TRENDS AND DEVELOPMENTS

• Volatile economy makes appliance performance uncertain
• State intervention plans are being reformulated in the DEA market
• Korean manufacturers appeal to tech-savvy Venezuelans
• Increasing difficulty in getting to market

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
• Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008

MARKET DATA

• Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
• Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
• Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
• Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
• Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
• Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
• Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
• Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
• Table 11 Company Shares of Large Kitchen Appliances 2004-2008
• Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
• Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
• Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
• Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
• Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
• Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
• Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
• Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
• Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
• Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
• Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
• Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013

DEFINITIONS

• Summary 1 Research Sources

LOCAL COMPANY PROFILES - VENEZUELA

INDARTELCA - DOMESTIC ELECTRICAL APPLIANCES - VENEZUELA

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 2 INDARTELCA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 3 INDARTELCA: Competitive Position 2008

LG PANAMA - DOMESTIC ELECTRICAL APPLIANCES - VENEZUELA

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 4 LG PANAMA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 5 LG PANAMA: Competitive Position 2008

MABE DE VENEZUELA - DOMESTIC ELECTRICAL APPLIANCES - VENEZUELA

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 6 MABE de Venezuela: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 7 MABE de Venezuela: Competitive Position 2008

OSTER DE VENEZUELA CA - DOMESTIC ELECTRICAL APPLIANCES - VENEZUELA

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 8 Oster de Venezuela CA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 9 Oster de Venezuela CA Competitive Position 2008

PREMIUM DE VENEZUELA CA - DOMESTIC ELECTRICAL APPLIANCES - VENEZUELA

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 10 Premium de Venezuela CA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 11 Premium de Venezuela CA: Competitive Position 2008

REFRIGERATION APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
  • Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
  • Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
  • Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
  • Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
  • Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
  • Table 30 Sales of Freezers by Format: % Breakdown 2004-2008
  • Table 31 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
  • Table 32 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
  • Table 33 Sales of Freezers by Volume Capacity: % Breakdown 2004-2008
  • Table 34 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
  • Table 35 Company Shares of Refrigeration Appliances 2004-2008
  • Table 36 Brand Shares of Refrigeration Appliances 2005-2008
  • Table 37 Company Shares of Freestanding Fridge Freezers 2004-2008
  • Table 38 Company Shares of Freestanding Fridges 2004-2008
  • Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
  • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
  • Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013

HOME LAUNDRY APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 43 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
  • Table 44 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
  • Table 45 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
  • Table 46 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
  • Table 47 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
  • Table 48 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
  • Table 49 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2008
  • Table 50 Company Shares of Home Laundry Appliances 2004-2008
  • Table 51 Brand Shares of Home Laundry Appliances 2005-2008
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
  • Table 53 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
  • Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
  • Table 55 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013

DISHWASHERS IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 56 Sales of Dishwashers by Subsector: Volume 2003-2008
  • Table 57 Sales of Dishwashers by Subsector: Value 2003-2008
  • Table 58 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
  • Table 59 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
  • Table 60 Sales of Dishwashers by Format: % Breakdown 2004-2008
  • Table 61 Company Shares of Dishwashers 2004-2008
  • Table 62 Brand Shares of Dishwashers 2005-2008
  • Table 63 Forecast Sales of Dishwashers by Subsector: Volume 2008-2013
  • Table 64 Forecast Sales of Dishwashers by Subsector: Value 2008-2013
  • Table 65 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2008-2013
  • Table 66 Forecast Sales of Dishwashers by Subsector: % Value Growth 2008-2013

LARGE COOKING APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 67 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
  • Table 68 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
  • Table 69 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
  • Table 70 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
  • Table 71 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
  • Table 72 Sales of Range Cookers by Format: % Breakdown 2003-2008
  • Table 73 Sales of Ovens by Standard/Multifunctional: % Breakdown 2003-2008
  • Table 74 Sales of Built-in Hobs by Format: % Breakdown 2003-2008
  • Table 75 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
  • Table 76 Company Shares of Large Cooking Appliances 2004-2008
  • Table 77 Brand Shares of Large Cooking Appliances 2005-2008
  • Table 78 Company Shares of Cookers 2004-2008
  • Table 79 Company Shares of Ovens 2004-2008
  • Table 80 Company Shares of Hobs 2004-2008
  • Table 81 Company Shares of Built-in Hobs 2004-2008
  • Table 82 Company Shares of Cooker Hoods 2004-2008
  • Table 83 Company Shares of Built-in Cooker Hoods 2004-2008
  • Table 84 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
  • Table 85 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
  • Table 86 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
  • Table 87 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013

MICROWAVES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 88 Sales of Microwaves by Subsector: Volume 2003-2008
  • Table 89 Sales of Microwaves by Subsector: Value 2003-2008
  • Table 90 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
  • Table 91 Sales of Microwaves by Subsector: % Value Growth 2003-2008
  • Table 92 Company Shares of Microwaves 2004-2008
  • Table 93 Brand Shares of Microwaves 2005-2008
  • Table 94 Microwaves by Distribution Format: % Analysis 2003-2008
  • Table 95 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
  • Table 96 Forecast Sales of Microwaves by Subsector: Value 2008-2013
  • Table 97 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
  • Table 98 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013

FOOD PREPARATION APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 99 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
  • Table 100 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
  • Table 101 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
  • Table 102 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
  • Table 103 Company Shares of Food Preparation Appliances 2004-2008
  • Table 104 Brand Shares of Food Preparation Appliances 2005-2008
  • Table 105 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
  • Table 106 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
  • Table 107 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
  • Table 108 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013

SMALL COOKING APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 109 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
  • Table 110 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
  • Table 111 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
  • Table 112 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
  • Table 113 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
  • Table 114 Company Shares of Small Cooking Appliances 2004-2008
  • Table 115 Brand Shares of Small Cooking Appliances 2005-2008
  • Table 116 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
  • Table 117 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
  • Table 118 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
  • Table 119 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013

SMALL KITCHEN APPLIANCES (NON-COOKING) IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 120 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
  • Table 121 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
  • Table 122 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
  • Table 123 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
  • Table 124 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
  • Table 125 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
  • Table 126 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
  • Table 127 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
  • Table 128 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
  • Table 129 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013

VACUUM CLEANERS IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 130 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
  • Table 131 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
  • Table 132 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
  • Table 133 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
  • Table 134 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
  • Table 135 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
  • Table 136 Company Shares of Vacuum Cleaners 2004-2008
  • Table 137 Brand Shares of Vacuum Cleaners 2005-2008
  • Table 138 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
  • Table 139 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
  • Table 140 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
  • Table 141 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013

IRONS IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 142 Sales of Irons: 2003-2008
  • Table 143 Sales of Irons: % Growth 2003-2008
  • Table 144 Unit Sales of Irons by Format: % Breakdown 2004-2008
  • Table 145 Company Shares of Irons 2004-2008
  • Table 146 Brand Shares of Irons 2005-2008
  • Table 147 Forecast Sales of Irons: 2008-2013
  • Table 148 Forecast Sales of Irons: % Growth 2008-2013

PERSONAL CARE APPLIANCES IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 149 Sales of Personal Care Appliances: 2003-2008
  • Table 150 Sales of Personal Care Appliances: % Growth 2003-2008
  • Table 151 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
  • Table 152 Sales of Body Shavers by Type: % Breakdown 2003-2008
  • Table 153 Company Shares of Personal Care Appliances 2004-2008
  • Table 154 Brand Shares of Personal Care Appliances 2005-2008
  • Table 155 Forecast Sales of Personal Care Appliances: 2008-2013
  • Table 156 Forecast Sales of Personal Care Appliances: % Growth 2008-2013

AIR TREATMENT PRODUCTS IN VENEZUELA

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 157 Sales of Air Treatment Products: 2003-2008
  • Table 158 Sales of Air Treatment Products: % Growth 2003-2008
  • Table 159 Company Shares of Air Treatment Products 2004-2008
  • Table 160 Brand Shares of Air Treatment Products 2005-2008
  • Table 161 Forecast Sales of Air Treatment Products: 2008-2013
  • Table 162 Forecast Sales of Air Treatment Products: % Growth 2008-2013