Domestic Electrical Appliances in Vietnam

Table of Contents

EXECUTIVE SUMMARY

• Growth rates slump due to economic downturn
• Foreign companies expand their business in Vietnam
• Many new launches in 2008
• Energy-saving products are the new trend
• Panasonic remains top player

KEY TRENDS AND DEVELOPMENTS

• Consumers postpone spending due to economic downturn
• Prices of domestic electrical appliances continue to fall
• Emerging trend of a shift to higher quality products
• Foreign retailers consider entering the Vietnamese DEA market
• Power saving products are increasingly preferred
• Cooking appliances have a bigger appeal
• Rural market yet to be fully tapped

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
• Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2008

MARKET DATA

• Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2003-2008
• Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2003-2008
• Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2003-2008
• Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2003-2008
• Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2003-2008
• Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2003-2008
• Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2003-2008
• Table 10 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2003-2008
• Table 11 Company Shares of Large Kitchen Appliances 2004-2008
• Table 12 Brand Shares of Large Kitchen Appliances 2005-2008
• Table 13 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
• Table 14 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
• Table 15 Large Kitchen Appliances by Distribution Format: % Breakdown 2003-2008
• Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
• Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2008-2013
• Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2008-2013
• Table 19 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2008-2013
• Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
• Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2008-2013
• Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2008-2013
• Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2008-2013

DEFINITIONS

• Summary 1 Research Sources
• LOCAL COMPANY PROFILES - VIETNAM

LG ELECTRONICS VIETNAM - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 2 LG Electronics Vietnam: Key Facts
• COMPANY BACKGROUND
• PRODUTION
• COMPETITIVE POSITIONING
• Summary 3 LG Electronics Vietnam: Competitive Position 2008

MATSUSHITA HOME APPLIANCES CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 4 Matsushita Home Appliances Co Ltd: Key Facts
• Summary 5 Matsushita Home Appliances Co Ltd: Operational Indicators (Millions of Yen)
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 6 Matsushita Home Appliances Co Ltd: Competitive Position 2008

PHU THAI GROUP - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 7 Phu Thai Group: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 8 Phu Thai Group: Competitive Position 2008

SAMSUNG VINA - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 9 Samsung VINA: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 10 Samsung VINA: Competitive Position 2008

SANYO HOME APPLIANCES ASEAN CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 11 Sanyo Home Appliances Asean Co Ltd: Key Facts
• Summary 12 Sanyo Home Appliances Asean Co Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 13 Sanyo Home Appliances ASEAN Co Ltd: Competitive Position 2008

TOSHIBA CONSUMER PRODUCT VIETNAM CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM

• STRATEGIC DIRECTION
• KEY FACTS
• Summary 14 Toshiba Vietnam Consumer Products Co Ltd: Key Facts
• Summary 15 Toshiba Vietnam Consumer Products Co Ltd: Operational Indicators 2004-2006
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
• Summary 16 Toshiba Vietnam Consumer Products Co Ltd: Competitive Position 2008

REFRIGERATION APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 24 Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
  • Table 25 Sales of Refrigeration Appliances by Subsector: Value 2003-2008
  • Table 26 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
  • Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth 2003-2008
  • Table 28 Sales of Fridge Freezers by Format: % Breakdown 2004-2008
  • Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
  • Table 30 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
  • Table 31 Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
  • Table 32 Company Shares of Refrigeration Appliances 2004-2008
  • Table 33 Brand Shares of Refrigeration Appliances 2005-2008
  • Table 34 Company Shares of Freestanding Fridge Freezers 2004-2008
  • Table 35 Company Shares of Built-in Fridges 2004-2008
  • Table 36 Company Shares of Freestanding Fridges 2004-2008
  • Table 37 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2008-2013
  • Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Value 2008-2013
  • Table 39 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2008-2013
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2008-2013

HOME LAUNDRY APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 41 Sales of Home Laundry Appliances by Subsector: Volume 2003-2008
  • Table 42 Sales of Home Laundry Appliances by Subsector: Value 2003-2008
  • Table 43 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2003-2008
  • Table 44 Sales of Home Laundry Appliances by Subsector: % Value Growth 2003-2008
  • Table 45 Sales of Automatic Washing Machines by Format: % Breakdown 2003-2008
  • Table 46 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2008
  • Table 47 Company Shares of Home Laundry Appliances 2004-2008
  • Table 48 Brand Shares of Home Laundry Appliances 2005-2008
  • Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2008-2013
  • Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value 2008-2013
  • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2008-2013

DISHWASHERS IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS

LARGE COOKING APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 53 Sales of Large Cooking Appliances by Subsector: Volume 2003-2008
  • Table 54 Sales of Large Cooking Appliances by Subsector: Value 2003-2008
  • Table 55 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2003-2008
  • Table 56 Sales of Large Cooking Appliances by Subsector: % Value Growth 2003-2008
  • Table 57 Sales of Cookers by Gas/Electric: % Breakdown 2003-2008
  • Table 58 Sales of Freestanding Hobs by Format: % Breakdown 2003-2008
  • Table 59 Company Shares of Large Cooking Appliances 2004-2008
  • Table 60 Brand Shares of Large Cooking Appliances 2005-2008
  • Table 61 Company Shares of Cookers 2004-2008
  • Table 62 Company Shares of Hobs 2004-2008
  • Table 63 Company Shares of Freestanding Hobs 2004-2008
  • Table 64 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2008-2013
  • Table 65 Forecast Sales of Large Cooking Appliances by Subsector: Value 2008-2013
  • Table 66 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2008-2013
  • Table 67 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2008-2013

MICROWAVES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 68 Sales of Microwaves by Subsector: Volume 2003-2008
  • Table 69 Sales of Microwaves by Subsector: Value 2003-2008
  • Table 70 Sales of Microwaves by Subsector: % Volume Growth 2003-2008
  • Table 71 Sales of Microwaves by Subsector: % Value Growth 2003-2008
  • Table 72 Company Shares of Microwaves 2004-2008
  • Table 73 Brand Shares of Microwaves 2005-2008
  • Table 74 Microwaves by Distribution Format: % Analysis 2003-2008
  • Table 75 Forecast Sales of Microwaves by Subsector: Volume 2008-2013
  • Table 76 Forecast Sales of Microwaves by Subsector: Value 2008-2013
  • Table 77 Forecast Sales of Microwaves by Subsector: % Volume Growth 2008-2013
  • Table 78 Forecast Sales of Microwaves by Subsector: % Value Growth 2008-2013

FOOD PREPARATION APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 79 Sales of Food Preparation Appliances by Subsector: Volume 2003-2008
  • Table 80 Sales of Food Preparation Appliances by Subsector: Value 2003-2008
  • Table 81 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2003-2008
  • Table 82 Sales of Food Preparation Appliances by Subsector: % Value Growth 2003-2008
  • Table 83 Company Shares of Food Preparation Appliances 2004-2008
  • Table 84 Brand Shares of Food Preparation Appliances 2005-2008
  • Table 85 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2008-2013
  • Table 86 Forecast Sales of Food Preparation Appliances by Subsector: Value 2008-2013
  • Table 87 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2008-2013
  • Table 88 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2008-2013

SMALL COOKING APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 89 Sales of Small Cooking Appliances by Subsector: Volume 2003-2008
  • Table 90 Sales of Small Cooking Appliances by Subsector: Value 2003-2008
  • Table 91 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2003-2008
  • Table 92 Sales of Small Cooking Appliances by Subsector: % Value Growth 2003-2008
  • Table 93 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2008
  • Table 94 Company Shares of Small Cooking Appliances 2004-2008
  • Table 95 Brand Shares of Small Cooking Appliances 2005-2008
  • Table 96 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2008-2013
  • Table 97 Forecast Sales of Small Cooking Appliances by Subsector: Value 2008-2013
  • Table 98 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2008-2013
  • Table 99 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2008-2013

SMALL KITCHEN APPLIANCES (NON-COOKING) IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 100 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2003-2008
  • Table 101 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2003-2008
  • Table 102 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
  • Table 103 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2003-2008
  • Table 104 Company Shares of Small Kitchen Appliances (Non-cooking) 2004-2008
  • Table 105 Brand Shares of Small Kitchen Appliances (Non-cooking) 2005-2008
  • Table 106 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
  • Table 107 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2008-2013
  • Table 108 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2008-2013
  • Table 109 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2008-2013

VACUUM CLEANERS IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 110 Sales of Vacuum Cleaners by Subsector: Volume 2003-2008
  • Table 111 Sales of Vacuum Cleaners by Subsector: Value 2003-2008
  • Table 112 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2003-2008
  • Table 113 Sales of Vacuum Cleaners by Subsector: % Value Growth 2003-2008
  • Table 114 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2008
  • Table 115 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2008
  • Table 116 Company Shares of Vacuum Cleaners 2004-2008
  • Table 117 Brand Shares of Vacuum Cleaners 2005-2008
  • Table 118 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
  • Table 119 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
  • Table 120 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2008-2013
  • Table 121 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2008-2013

IRONS IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 122 Sales of Irons: 2003-2008
  • Table 123 Sales of Irons: % Growth 2003-2008
  • Table 124 Unit Sales of Irons by Format: % Breakdown 2004-2008
  • Table 125 Company Shares of Irons 2004-2008
  • Table 126 Brand Shares of Irons 2005-2008
  • Table 127 Forecast Sales of Irons: 2008-2013
  • Table 128 Forecast Sales of Irons: % Growth 2008-2013

PERSONAL CARE APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 129 Sales of Personal Care Appliances: 2003-2008
  • Table 130 Sales of Personal Care Appliances: % Growth 2003-2008
  • Table 131 Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
  • Table 132 Sales of Body Shavers by Type: % Breakdown 2003-2008
  • Table 133 Company Shares of Personal Care Appliances 2004-2008
  • Table 134 Brand Shares of Personal Care Appliances 2005-2008
  • Table 135 Forecast Sales of Personal Care Appliances: 2008-2013
  • Table 136 Forecast Sales of Personal Care Appliances: % Growth 2008-2013

AIR TREATMENT PRODUCTS IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 137 Sales of Air Treatment Products: 2003-2008
  • Table 138 Sales of Air Treatment Products: % Growth 2003-2008
  • Table 139 Company Shares of Air Treatment Products 2004-2008
  • Table 140 Brand Shares of Air Treatment Products 2005-2008
  • Table 141 Forecast Sales of Air Treatment Products: 2008-2013
  • Table 142 Forecast Sales of Air Treatment Products: % Growth 2008-2013

HEATING APPLIANCES IN VIETNAM

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 143 Retail Sales of Heating Appliances: 2003-2008
  • Table 144 Retail Sales of Heating Appliances: % Growth 2003-2008
  • Table 145 Company Shares of Heating Appliances 2004-2008
  • Table 146 Brand Shares of Heating Appliances 2005-2008
  • Table 147 Forecast Sales of Heating Appliances: 2008-2013
  • Table 148 Forecast Sales of Heating Appliances: % Growth 2008-2013