Table of Contents
Carbonates in Morocco
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Sustained Volume and Value
Growth, With A Stronger Competitive Environment
Health Trend Fuels Demand
for Alternative Soft Drinks
Coca-Cola Morocco Remains in the Lead, Despite
Growing Competition
Supermarkets/hypermarkets Gains Volume Shares at the
Expense of Independent Small Grocers
Coincidence of Ramadan With the
Summer Season Expected To Slow Down Volume and Value Growth
Key Trends and
Developments
Positive Economic Performance, Despite Rising Food and Oil
Prices
Strong Competition and Intense Promotional Efforts
Growing
Urbanisation
Consumption Patterns Continue To Evolve
Shorter Summer
Season
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks
(as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales
of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth
2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as
sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft
Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft
Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as
sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks
(as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of
Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft
Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of
Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares
of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company
Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand
Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company
Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares
of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of
Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration
of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of
Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks
(as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of
Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28
Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table
29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth
2008-2013
Appendix
Fountain Sales in Morocco
Data
Table 30
Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table
31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth
2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by
Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates
(as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder
Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares
of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36
Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table
37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table
38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by
Subsector: % Volume Growth 2008-2013
Definitions
Summary 1 Research
Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
Summary 2 Bourchanin & Cie SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bourchanin SA:
Competitive Position 2008
Cooperative Copag
Strategic Direction
Key Facts
Summary 4 Cooperative COPAG: Key Facts
Company
Background
Production
Competitive Positioning
Summary 5
Cooperative COPAG: Competitive Position 2008
Les Eaux Minérales
D' oulmès
Strategic Direction
Key Facts
Summary 6 Les Eaux
Minérales d' Oulmès : Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Les Eaux Minérales
d' Oulmès SA: Competitive Position 2008
Sodalmu SA
Strategic
Direction
Key Facts
Summary 8 Sodalmu SA: Key Facts
Company
Background
Production
Competitive Positioning
Summary 9 Sodalmu:
Competitive Position 2008
Sotherma
Strategic Direction
Key
Facts
Summary 10 Sotherma: Key Facts
Company Background
Competitive Positioning
Summary 11 Sotherma: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 40 Low-calorie Carbonates by Subsector
Table 41 Off-trade
Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade
Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales
of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade
Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45
On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46
On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47
On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table
48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table
50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51
Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand
Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast
Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54
Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table
55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth
2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: %
Value Growth 2008-2013
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