Report: RTD Tea in Morocco TOC

SOFT DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Improved sales in the soft drinks market in 2007
Consumers slow in taking to emerging soft drinks
Coca-Cola takes the lead
Supermarkets/hypermarkets accounts for increasing off-trade share
Bottled water to dominate future growth
KEY TRENDS AND DEVELOPMENTS
Seasonality and regionalism characterise soft drinks in Morocco
Supermarkets/hypermarkets sees increasing share via more store openings
Disposable income rises alongside growth in Morocco' s middle classes
The growing popularity of "light" products
Heavy investment in promotions
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
- Summary 2 Bourchanin & Cie SA: Key Facts
- Summary 3 Bourchanin & Cie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 4 Bourchanin SA: Competitive Position 2007
COOPERATIVE COPAG - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
- Summary 5 Cooperative COPAG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 6 Cooperative COPAG: Competitive Position 2007
LES EAUX MINéRALES D' OULMéS - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
- Summary 7 Les Eaux Minérales d' Oulmés : Key Facts
- Summary 8 Les Eaux Minérales d' Oulmés: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 9 Les Eaux Minérales d' Oulmés SA: Competitive Position 2007
SOTHERMA - SOFT DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
- Summary 10 Sotherma: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
- Summary 11 Sotherma: Competitive Position 2007
RTD TEA IN MOROCCO
HEADLINES