Abstract
Key information for marketing and sales executives in companies large and small
Evaluate and exploit the potential of key markets!
The medical device and equipment markets of Central Europe are
import-dependent and expanding, and represent many opportunities. However,
those charged with marketing and selling products are faced with very diverse
operating environments, purchasing practices and cultural challenges.
Understanding the difference makes all the difference!
There are a number of variations commercial and business planners needs to
take into account:
- Can you sell directly or do you need agent representation?
- How do you get your product registered?
- How big is the market?
- Is it reliant on imported equipment?
This business development guide is essential for everyone involved in sales
and marketing Effectively Selling Medical Equipment in Central Europe (published October
2009) is a new, 285+ page guide which will be of value to everyone involved in
business planning, marketing and sales. It is essential for those new to the
industry and provides a valuable aide memoire for experienced campaigners.
Most importantly the principles and knowledge are relevant and timely for all
companies from blue-chip multinationals to small/medium enterprises.
USE THIS REPORT TO FIND OUT...
- What regulations you must meet to sell medical devices in Poland
- What sales and distribution routes you should consider in Czech Republic
- What is important to buyers of medical equipment in Hungary
- The import value of markets in the region by equipment type
- Contact and profiles of leading distributors of medical devices and
equipment in each market
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