Abstract
Despite the economic downturn of 2008-2009, ethical grocery products are
continuing to make headway in the market, especially when contrasted with the
relatively flat market for conventional groceries. Indeed, by many accounts,
consumer demand is steadily increasing for products that fulfill eco-friendly,
natural, organic, local, humane, and fair trade criteria. Major marketers and
retailers are increasingly tapping into this trend by offering more ethical
products, upping their corporate responsibility efforts through
energy-efficient “green” facilities and sustainable business
practices, and increasing their associated cause-related marketing efforts.
Underpinning market advancement is ongoing strong consumer demand for products
perceived to be healthier and safer. According to Packaged Facts' February
2009 consumer poll, approximately one-fourth of U.S. adult shoppers frequently
buy certified organic food or beverage products, and one-third are usually
willing to pay more for organic foods - even in the midst of economic
recession. Featuring exclusive consumer data from this survey, the report
homes in on food and non-food purchasing trends as well as attitudes and
demographic characteristics of ethical product purchasers.
Building on the analysis presented in the previous edition, the report also
examines key issues and trends affecting the marketplace across two
classifications - Foods & Beverages, and Non-Food Products - with the latter
defined as encompassing personal care products (cosmetics, skin care, hair
care, etc.) and household products (paper goods, diapers, detergents, cleaning
products, light bulbs, etc.). Coverage includes historical and projected
retail sales estimates from 2005 through 2014, case studies of key marketers
and retailers, and trends in new product development and competitive
positioning. Also covered are government regulations and certifying
organizations, mergers and acquisitions, retail trends, eco-conscious
demographic profiles, and international trends.
Additional data sources include Information Resources, Inc.' s InfoScan Review
for the mass-market channel, Datamonitor Product Launch Analytics data
tracking new product introductions, and Experian Simmons data profiling
consumer attitudes and product purchasing behavior.
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