Abstract
Chinese market to rise 12.5% yearly through 2010
Chinese demand for primary and secondary batteries is projected to rise 13
percent annually through 2010 to ¥120 billion. Among the factors driving this
growth are strong demand for batterypowered products such as cellular phones
and digital cameras, and increasing production of electrical and electronic
devices. Market gains will also be supported by an ongoing shift in the
product mix toward more expensive batteries (such as lithium-based cells) that
deliver enhanced performance for high-drain electronic equipment. Secondary
battery market gains will outpace demand for primary batteries through 2010,
due in part to strong growth in the use of highdrain portable electronic
devices.
Alkaline among the best primary battery prospects
Although zinc-carbon/zinc-chloride batteries are forecasted to dominate
primary battery sales in 2010, alkaline batteries will experience the
strongest rates of growth, supported by a shift in the primary battery product
mix from zinc-based cells toward alkalines. Driving market growth will also be
the increasing number of battery-powered portable devices in use and a shift
in sales toward more expensive, high-rate alkaline batteries. Primary lithium
battery demand will also be strong.
Consumer uses to remain top primary battery segment
Consumer applications will account for over two-thirds of all primary battery
sales in 2010. Driving market gains will be such factors as continual
improvements in primary battery performance -- allowing them to be employed in
a growing array of applications -- and a shift in the product mix toward more
powerful, higher-priced batteries (such as alkaline cells and advanced lithium
batteries). Market gains for primary batteries will also be supported by
rising durable goods production, which will boost demand in the industrial
sector.
Li-Ion to outpace other secondary battery types
Supported by rapidly expanding use of high-drain electronic products like
wireless phones, notebook computers and digital cameras, Li-Ion batteries
experienced a meteoric growth during the 2000 to 2005 period. Looking forward,
lithium-based batteries will remain the fastest growing secondary batteries.
Helping to boost sales will be the superior performance attributes of these
batteries compared to other chemistries, as well as declining prices and
continual technological innovations in lithium battery design.
Portable devices the largest, fastest growing secondary market
Demand for secondary batteries used in portable devices is expected to advance
the strongest among all secondary battery segments as personal income
increases and various high-drain products like digital cameras and advanced
cellular phones equipped with such features as Internet access, e-mail, color
displays and cameras become more common. Manufacturers have also been reducing
the time needed to recharge certain secondary batteries, thereby making the
units more appealing to consumers who usually opt for more convenient primary
cells.
Study coverage
Details on these and other key findings are available in Batteries in China, a
new Freedonia industry study presents historical Chinese demand data for 1995,
2000 and 2005 plus forecasts to 2010 and 2015 by primary and secondary battery
product (e.g., zinc-carbon/zinc-chloride, alkaline, leadacid, silver oxide,
zinc-air, nickel-metal hydride, nickel-cadmium) and by market. The study also
considers market environment trends and indicators, reviews battery
technology, presents market share data and profiles 33 leading competitors.
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