Abstract
Quality, customization and speed to drive gains
US commercial printing revenues are expected to increase 1.3 percent per year
to $82 billion in 2011. Growth in commercial printing revenues will be driven
by ongoing technological changes that make it easier to create higher quality
and more customized prints at a faster rate. Gains will also depend on the
ability of commercial printers' to adapt to the on-demand printing trend. In
more general terms, factors such as the health of the economy overall and
manufacturers' shipments also boost growth, as they lead to a greater demand
for printed products such as labels, wrappers, catalogs, advertising and a
variety of business and financial forms. Further advances in commercial
printing will be slowed by competition from electronic media, foreign-based
printers and in-house printing.
Digital printing to lead growth
Lithographic printing accounted for the largest share of commercial printing
revenues in 2006. The dominance of this process is largely due to its use in a
wide variety of markets and its relatively low cost. Lithographic printing,
the most common version of which is offset printing, benefits from a variety
of performance advantages. However, digital printing is projected to achieve
the strongest gains through 2011 because of the process' lower cost, quick
turnaround and ease of customization for short printing runs. This rapid
growth is expected to power digital printing to surpassing screen printing to
account for the second largest share of commercial printing revenues by 2011.
Other printing processes include flexography, gravure, screen, letterpress and
engraving.
Study coverage
It presents historic demand data (1996, 2001, 2006) plus forecasts for 2011
and 2016 by process and application. The study also considers market
environment factors, evaluates market share and profiles 36 US industry
players. The commercial printing industry includes pre-press and printing
services for third parties on a job order basis. Publishers that do their own
printing and other in-house printing operations are not included in this study.
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