Abstract
US demand to reach $6.5 billion in 2011
Demand for frozen food packaging is projected to reach $6.5 billion in 2011,
aided by heightened demand for convenience- type foods, among both consumers
and foodservice establishments, the prevalence of microwave ovens and
technological advances in packaging. Demographic trends such as smaller
household sizes, the aging of the population and rising numbers of households
where all adults work will boost demand for convenience foods, including
frozen products. These foods often use more packaging relative to their
volume. Moreover, increased spending for meals eaten or prepared away from
home will bode well for frozen food packaging as the foodservice industry
relies heavily on frozen foods.
Dominant applications to post above-average gains
Meat, poultry and seafood and frozen specialties are the largest applications
for frozen food packaging, together accounting for nearly 60 percent of demand
in 2006. Above-average advances for meat, poultry and seafood applications
will be the result of increased production volume and rising demand for
convenience items and those packaged for single-portion use. Efforts by
processors to meet a variety of customer needs will lead to expanded product
diversity, which will also create opportunities for packaging. Gains for
frozen specialties packaging will be driven by favorable demographics and
quality improvements in frozen specialties. Ongoing introductions of products
using premium, organic and other healthful products and ingredients will
stimulate packaging demand. Though frozen fruit and vegetable applications
will lag the industry average due to maturity and competition from fresh
alternatives, packaging innovations will lead to renewed interest in frozen
vegetables. Technological advances in plastic films will continue to be a key
factor in the improved quality of products steamed in their packaging.
Study coverage
It presents historical demand data for the years 1996, 2001 and 2006 plus
forecasts for 2011 and 2016 by application, product type and material. The
study also considers key market environment factors, evaluates company market
share and profiles more than 30 competitors in the US industry.
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