Abstract
US demand to exceed $8 billion in 2012
Food and beverage additive demand is projected to exceed $8 billion in 2012.
Growth will be prompted by greater use of additives to improve finished
product quality and to control costs, as well as by fast growth of newer food
and beverage products, such as enhanced and flavored waters. Newer additives,
such as PGPR, an emulsifier used in chocolate, have been adopted as
cost-cutting moves; moves which can be controversial.
Consumers are often wary of foods and beverages containing artificial-sounding
ingredients, and generally favor natural flavors, colors and other additives.
This favors clean label ingredients such as natural flavors, herbal extracts,
mineral additives and probiotics. Some product categories, such as
texturizers, seem less scrutinized, while others, such as highintensity
sweeteners, continue to generate controversy. In addition, concerns about the
safety of products from China -- following incidents involving tainted pet
food additives, pharmaceutical products and consumer goods -- will also
influence consumer behavior.
Study coverage
Historical data (1997, 2002, 2007) plus forecasts (2012, 2017) are provided in
terms of dollar demand by product type and application. The study also
assesses market share and profiles more than 30 industry players.
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