Abstract
US pouch demand to reach $7.9 billion in 2012
Demand for pouches in the US is forecast to reach $7.9 billion in 2012,
stimulated by robust growth for stand-up pouches and healthy gains for flat
pouches in a number of markets. Pouches, especially stand-up types, will
continue to expand their presence based on superior qualities over many other
types of packaging, including aesthetic appeal, reclosable components,
portability, light weight and reduced material use.
Though stand-up pouches are fairly common in a variety of packaging
applications, they remain distinctive in appearance, and demand will benefit
from the ongoing emergence of new applications and continuing efforts by firms
to differentiate their products with packaging that stands out.
Growth will also be fueled by advantages that make pouches an economical and
environmentally-friendly packaging alternative, namely lower production costs
and substantially reduced shipping costs (since pouches weigh less and require
significantly less space and energy for transporting than an equivalent number
of rigid containers).
Study coverage
It presents historical demand data for the years 1997, 2002 and 2007 plus
forecasts for 2012 and 2017 by product and application. The study also
considers market environment factors, evaluates company market share and
profiles leading competitors.
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