Abstract
US demand to exceed 115 million squares in 2012
Demand for siding materials in the United States will expand 1.6 percent
annually from a weak 2007 base to more than 115 million squares in 2012.
Demand for siding is dominated by the residential market, particularly the
construction of new homes. As a result, the collapse of the US housing market
in 2007 created a sharp downturn in demand for siding materials. Going
forward, new residential building will rebound, leading to improved sales of
siding materials.
Vinyl to remain dominant material; fiber cement to register strongest gains
Vinyl siding, which accounted for nearly 40 percent of total demand in volume
terms in 2007, is the leading siding material. Widely used in both the new
construction and improvement segments of the market, vinyl siding will
continue to benefit from its low price, durability and ease of maintenance.
Fiber cement siding, a relative newcomer to the US siding market, will record
the greatest gains through 2012, as consumers and builders increasingly become
aware of the material' s performance advantages. Stucco and related siding
materials will also post above average gains, primarily due to increasing use
of exterior insulating finishing systems (EIFS) in nonresidential building.
Brick siding will maintain its position in upper end buildings, while wood
siding continues to decline in popularity.
Study coverage
This study presents historical demand data (1997, 2002, 2007) plus forecasts
to 2012 and 2017 by material (stucco, brick, vinyl, wood, fiber cement, metal
panels and other materials); by market (new residential, residential
improvement and replacement, new nonresidential, nonresidential improvement
and replacement); and by region of the US. The study also assesses company
market shares and profiles 35 US industry competitors.
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