Abstract
Global market value to reach $150 billion in 2012
World demand for flooring and carpets is projected to climb 2.5 percent
annually through 2012 to 14.6 billion square meters, valued at more than $150
billion. Product demand will be stimulated by growth in nonresidential
building construction and ongoing industrialization efforts in less developed
parts of the world. China will record the largest gains of any country and
will expand its lead as the biggest floor covering market in the world. Sales
growth is also expected to be strong in India, as well as in lowervolume
markets such as Indonesia, Turkey, Iran, the Czech Republic and Saudi Arabia.
Flooring and carpet demand in developed parts of the world will rise as well,
although the pace of increase will be less robust than in developing
countries. Product sales in Western Europe will be nearly flat through 2012,
while floor covering demand in Japan will increase marginally following an
extended period of decline. Market gains in these areas will be restrained by
unspectacular economic growth and the general maturity of the markets. In the
US, flooring and carpet sales will be spurred by increases in nonresidential
construction and motor vehicle production.
Nonresilient flooring to be fastest growing segment
Nonresilient flooring (e.g., ceramic, wood, laminate) is by far the most
popular type of floor covering worldwide, and demand will outpace that for
both resilient flooring (which includes vinyl, linoleum and rubber products)
and carpet and rugs through 2012. Nonresilient flooring demand will be driven
by the products' durability and ease of maintenance, and supported by growing
consumer preference for high-end and natural hard surface flooring products as
income levels climb. Suppliers of carpets and rugs, the second most widely
used type of floor covering, will benefit from growth in building construction
expenditures in Western Europe, rising construction activity in other parts of
the world and, to a lesser extent, growth in global motor vehicle production.
Demand for resilient flooring, which accounts for the remainder of floor
covering sales, will be stimulated by its comparatively low cost, as well as
by favorable performance characteristics such as high underfoot comfort, noise
absorption, durability and wear resistance.
Nonresidential building market to lead gains
Residential building applications will continue to dominate overall flooring
and carpet demand through 2012, although gains will be limited by a
deceleration in residential building construction spending in a number of
parts of the world. Demand for flooring and carpets used in nonresidential
buildings, the second largest market segment, will outpace total floor
covering sales, fueled by continued growth in nonresidential building
construction expenditures in Western Europe, Latin America and the Africa/
Mideast region, and supported by renewed strength in the US market and a
modest recovery in Japan following a period of extreme sluggishness.
Consumption of flooring and carpets used in transportation equipment and all
other applications will be spurred by growth in global motor vehicle
production, with increased spending for nonbuilding structures and industrial
equipment also contributing to future market gains.
Study coverage
This new Freedonia industry study, World Flooring & Carpets presents
historical demand data (1997, 2002, 2007) plus forecasts for 2012 and 2017 by
product, market, world region and in 31 major countries. The study also
assesses market environment factors, details company market shares and
profiles leading competitors.
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