Abstract
Demand to approach 300 billion units in 2012
Demand for beverage containers in China is projected to approach 300 billion
units in 2012. Gains will be driven by rising personal income levels, which in
turn will support robust growth in beverage consumption markets and hence
related container sales. Continued utilization of single-serving containers in
many markets and high levels of new product introductions accompanied by
aggressive marketing efforts will also contribute to beverage container demand
gains.
Plastic to capture further share from metal, glass
Plastic containers will account for nearly 43 percent of total beverage
container demand in 2012, continuing to lead the market and capturing market
share from traditional metal and glass containers. Advances will be buoyed by
plastic' s increasingly widespread use in almost all market segments. The
rising popularity of smaller plastic bottles, such as singleserving PET
bottles, will also support unit gains.
Glass will remain the second largest beverage container material, benefiting
from the upscale, premium image glass conveys. Beer will continue to offer the
best prospects for glass bottles due to strong increases in beer consumption.
Expanding use of nonreturnable beer bottles will also bolster sales gains in
glass bottles.
Paperboard is now the third largest beverage container material. Demand for
paperboard containers is projected to reach nearly 64 billion units in 2012,
representing the fastest growth among all beverage containers. Gains will
track the favorable production outlook for milk, fruit beverages and other
nonalcoholic beverages, benefiting from robust gains in consumer spending and
sustained consumer interest in the health benefits of these beverages. Demand
for metal cans will expand modestly, as they continue to lose ground to
single-serving PET bottles. However, considerable production growth for beer
and other non-carbonated soft drinks, which utilize a significant amount of
metal cans, will boost demand.
Milk, beer to remain leading beverage container markets
Milk will remain the leading market for beverage containers, followed by beer,
with market shares in unit terms of 33 percent and 19 percent, respectively,
in 2012. Fruit beverages are expected to overtake other beverages and become
the third largest drink container market in 2012, benefiting from a healthy
nutritional profile and the introduction of new flavor blends and packaging
forms. Bottled water will also post strong gains. Consumer trends toward
special purpose drinks will support container demand in smaller volume
nonalcoholic beverages.
Study coverage
Beverage Containers in China is a new Freedonia industry study presents
historical demand data plus forecasts for 2012 and 2017 by market and
material. The study also considers market environment factors, evaluates
company market share data and profiles 33 competitors in the Chinese industry.
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