Abstract
US demand to grow nearly 6% annually through 2013
US demand for landscaping products is forecast to increase 5.9 percent per
year to $7.3 billion in 2013, an acceleration from rates achieved during the
2003-2008 period. Although gains are expected to be modest in the short term,
the housing market is expected to recover by 2013, creating opportunities for
landscaping products. Lifestyle trends focusing on family and staying at home
will also promote the use of landscaping products, as homeowners look for ways
to maximize their home' s potential, primarily by creating outdoor living
spaces. Limiting further gains will be a marked slowdown in the construction
of nonresidential buildings, as well as government spending on the landscaping
of public areas. Continuing struggles in the golf industry, where growth in
new course construction will be weak, will also restrict landscaping product
demand.
Water features to spur decorative products growth
Landscaping products include a variety of items used to improve the appearance
of lawns, vegetable and flower gardens, borders and other areas of
residential, commercial or municipal properties. Gains in demand for
decorative products will benefit from the relatively low market penetration of
water features (e.g., ponds and fountains), as more property owners look to
these items as a way of reducing unwanted nearby noise and promoting
tranquility. Product developments featuring easy installation and energy
saving technology will promote demand for lighting, which is increasingly used
to accent pathways, statuary, green goods and water features.
Concrete products to boost hardscape demand
Hardscapes will continue to face competition from alternative materials, such
as wood decking. Nevertheless, these products will experience favorable growth
as individuals value the aesthetics and durability of various concrete
products (e.g., pavers), and stones and boulders in the construction of patios
and walkways, and surrounds for outdoor fireplaces, ponds and in-ground
swimming pools.
A renewed interest in food gardening (e.g., berries, herbs and vegetables)
will fuel demand for hobby greenhouses, while other outdoor structures, such
as gazebos, arches and pergolas, will benefit from their occasional
incorporation into an outdoor living area. Among other landscaping products,
heating features will achieve the more rapid gains, as homeowners incorporate
elements in their outdoor space designed to promote an oasis-like atmosphere
and extend the time they can enjoy their outdoor space.
Study coverage
Landscaping Products, a new Freedonia industry study presents historical
demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product,
market and end use, and region of the US. In addition, this study considers
key market environment factors and construction industry trends, evaluates
company market share data and profiles 30 competitors
| 
View Cart
