Abstract
Global demand to grow 5% annually through 2013
World demand for labels is projected to expand 5.0 percent per year through
2013 to 46 billion square meters. The pressure sensitive segment will continue
to see strongest gains, accounting for almost 60 percent of global label
demand by 2013. In contrast, wet glued products will see slowest gains, with
demand declining in many developed food and beverage markets where plastic
containers continue to make further inroads in place of steel cans and glass
bottles and jars. Other presently less significant technologies with favorable
outlooks include shrink sleeve, wrap-around film and in-mold. Through 2013,
plastic labels will continue to register much faster gains than paper labels
that are largely used in wet glued applications.
Asia/Pacific region to strengthen market share
The Asia/Pacific region will expand its share of the world label market from
32 percent in 2008 to 35 percent in 2013. China and India will account for
much of this increase, while Japan will see weak growth in its market. The
market for labels in the US will see below average gains through 2013, but
remain strong relative to other developed markets. Western Europe will see a
noticeable deceleration in its label market growth, with some highly intensive
(relative to population) users of labels in the region such as Ireland,
Scandinavia and the United Kingdom expected to see an outright decline in
their respective label markets. The remaining regions of the world accounted
for just 13 percent of global label demand in 2008, but will see strongest
growth through 2013, with prospects in Latin America and Eastern Europe
particularly favorable.
Pharmaceutical labels, RFIDs offer good prospects
Among the various market segments, the smaller pharmaceutical sector will
register particularly strong gains, aided by improving health care in the
developing world and an aging population in the developed world. The food and
beverage sectors will see weaker gains as a result of market maturity and
stagnant population growth in the developed world, combined with the
increasing penetration of cans, pouches and other packaging media that utilize
printed product descriptions rather than labels. Certain label products that
are part of the “other” segment will see strong growth. Among
these are retail sector radio frequency identification tags (RFIDs) that allow
labels to assume inventory control and management as well as informational
functions. Smart labels will also see healthy growth in safety, security and
surveillance applications in areas as diverse as patient monitoring in
hospitals, electronic article surveillance in libraries, and next generation
military applications.
Study coverage
This new Freedonia industry study, World Labels, presents historical demand
data (1998, 2003, 2008) plus forecasts for 2013 and 2018 by application
method, material, market, world region and for 19 major countries. The study
also considers market environment factors, evaluates company market share and
profiles industry competitors.
Freedonia' s methods involve:
- Establishing consistent economic and market forecasts
- Using input/output ratios, flow charts and other economic methods to
quantify data
- Employing in-house analysts who meet stringent quality standards
- Interviewing key industry participants, experts and end users
- Researching a proprietary database that includes trade publications,
government reports and corporate literature
| 
View Cart
