Abstract
World demand to increase more than 4% annually through 2013
Global demand for windows and doors (fenestration) is forecast to grow more
than four percent per annum to $167 billion in 2013, roughly one-half the pace
achieved between 2003 and 2008. Much of this deceleration will be caused by
projected declines in prices for plastic and metal windows from their elevated
2008 levels, but a weak outlook for building construction in the large West
European market will also hinder gains.
Plastic windows and doors are projected to be the most rapidly growing
products through 2013; however, these products will only make up one-fifth of
the global market. Gains will largely be driven by demand in China, where
plastic products are gaining market share at the expense of metal products.
Demand in China will account for over half of all expansion of the worldwide
window and door market between 2008 and 2013.
China, Latin America and Africa/Mideast regions to pace global demand gains
Window and door demand in China is forecast to rise nearly twelve percent per
year to $40 billion in 2013, outpacing all other major national markets.
Although the rate of growth will slow from the 2003-2008 period (when demand
tripled), the size of the gains will continue to increase. China' s expansion
will be driven by the rapid growth of building construction in that country,
especially in the nonresidential market. By 2013, the Chinese market is
expected to surpass the US as the largest market for windows and doors.
The developing nations of the Africa/ Mideast region and Latin America are
also forecast to experience especially fast growth between 2008 and 2013,
despite a deceleration from the pace of the 2003- 2008 period. Per capita
demand throughout much of these regions is particularly low, owing to low
levels of economic development in many countries. However, industrialization
and rising incomes in many economies will serve to boost demand for windows
and doors.
The US was the largest national market for windows and doors in 2008, but its
share of the global window and door market is slowly being eroded by the
rising emerging markets, especially China. US demand growth lagged that of
most other advanced economies between 2003 and 2008, with housing construction
falling precipitously from its 2005 peak to 2008. As building construction in
the US recovers from its 2008 lows, demand for windows and doors is forecast
to increase more than three percent per annum to $35 billion.
Study coverage
This new Freedonia industry study, World Windows & Doors, presents historical
data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 for supply and
demand by product and market in 6 regions and 22 countries. The study also
considers market environment factors, evaluates company market share and
profiles 41 global industry producers.
Freedonia' s methods involve:
- Establishing consistent economic and market forecasts
- Using input/output ratios, flow charts and other economic methods to
quantify data
- Employing in-house analysts who meet stringent quality standards
- Interviewing key industry participants, experts and end users
- Researching a proprietary database that includes trade publications,
government reports and corporate literature
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