Abstract
US home organization product demand to grow 4.3% yearly through 2013
Demand for home organization products in the US will rise 4.3 percent annually
to $8.9 billion in 2013. Many consumers are investing in home organization
products as a means of bringing some order into their homes and lives as a
counterbalance to the chaos they perceive in the larger world around them.
Additionally, modern dual-income families do not have as much time to spend on
housekeeping as did previous generations.
Demographic trends will also boost sales. For instance, as baby boomers become
empty-nest families and move to smaller homes, they will look for ways to
organize their possessions in these spaces. Also, the children of the baby
boom cohort are moving into dorm rooms and first apartments, many of which are
also small spaces that require organization products for comfortable living.
Furthermore, the rising number of children under five years old will drive
interest in organization products designed for them.
A growing number of new homes do not have unfinished indoor storage spaces
such as attics or basements so homeowners turn to organization products to
maximize the space they have. Furthermore, as sales of existing homes rebounds
from 2008 levels, many homeowners looking to sell will invest in built-in
organization systems to differentiate their homes from others on the market.
Modular units to be fastest growing home organization product
Bins, baskets and totes accounted for the largest share of home organization
product sales in 2008, with 38 percent of the total market. These products,
which can be decorative or purely functional, are widely used in most
households to store and organize belongings of all sizes.
However, sales of modular units are forecast to post the strongest growth
through 2013, benefitting from the adaptability of these systems to a
homeowner' s changing needs; in particular, consumers will continue to show
interest in modular closet, garage and pantry systems. The development of
modular systems tailored to other areas of the home will also provide
opportunities.
Metal, wire products will remain largest material type
In 2008, metal and wire home organization products accounted for the largest
share of sales by material type. These products are also expected to post
above average gains through 2013, benefitting from strong growth in sales of
modular units such as closet systems, pantry systems, garage systems and
cabinetry organization accessories. However, demand for wood and laminate
materials is expected to post the strongest gains, supported by strong
increases in modular units and shelving, including higher-end closet systems
that resemble furniture.
Garage applications to register strongest gains
Sales of home organization products for use in garages are expected to post
the strongest gains through 2013, supported by the growing number of homes
that feature three-car or larger garages and by consumers' desire to better
organize this large storage space. However, bedrooms and closets are expected
to continue to utilize the most home organization products of any area of the
home.
Study coverage
This new Freedonia industry study, Home Organization Products, presents
historical demand data (1998, 2003, 2008) as well as forecasts for 2013 and
2018 by material, product and application. The study also considers market
environment factors, evaluates market share data and profiles 35 industry
competitors.
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