Abstract
Finaccord' s report titled Small Business Metrics: Insurance for Small
Businesses and Self-Employed Individuals in Germany is based on an online
survey of 1,577 small business owners and self-employed individuals carried
out by mo' web research during April and May 2009. The study provides fresh and
detailed insights into the market for providing a range of business insurance
services to the 3.13 million registered small and medium-sized businesses with
fewer than 250 employees in Germany in addition to a further significant
number of self-employed individuals. In addition to providing a comprehensive
analysis of the results across all respondents, the publication also breaks
out the findings for key trade categories in the small business market,
namely: building and construction; child or pet care; education or training;
healthcare or related services; hotels, restaurants, cafes and pubs; I.T.
services; logistics, motor trades or transportation; manufacturing; media,
marketing or entertainment; professional or financial services; property
management or rental; retailing or high street services; and other consumer or
business services. Furthermore, the research also provides clear answers to
key issues in the market for insurance for small businesses including their
propensity to strike up relationships with more than one insurance provider
and the degree to which small businesses in some categories are more likely to
make claims than those in others. You may be able to use this report in one or
more of the following ways: gain detailed insights into how the requirements
and behaviour of small businesses vary in accordance with key categories of
business customer; appreciate the penetration rates among small businesses
across the spectrum of commercial insurance policies and gauge the potential
for marketing niche cover such as business loan / overdraft protection
insurance and e-commerce insurance; assess the degree to which distribution
channels such as direct sales by the underwriter, insurance brokers and banks,
are eroding the position of traditional insurance agents; understand the
extent to which small businesses say that they may consider using the websites
of online aggregators the next time they need to search for or acquire
insurance; comprehend the true potential for establishing partnerships with
commercial affinity groups for the distribution of business insurance policies.
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