Abstract
Finaccord' s report titled Net Metrics: Consumer Researching and Purchasing
Trends in UK Internet Banking focuses on two fundamental aspects of Internet
distribution of lending and savings products in the UK: patterns in consumer
behaviour and dynamics in the market for web-based brokers and aggregators of
banking products, including the impact of on-line providers of general price
comparison services.
With regards to the former issue, the research investigates several core areas
including consumer propensity to take out six different types of banking
product via the Internet, consumer propensity to use different types of web
site in this context and the relative importance of nine key characteristics
of web sites promoting lending and savings products for encouraging consumer
usage to research and / or acquire.
As for the latter, the study offers an expanded and detailed benchmarking in
terms of consumer awareness, consumer trust and consumer usage to take out
banking products of 70 of the leading web-based aggregators and brokers in the
UK including AWD Moneyextra, e-loan, Elephant Loans, Freedom Finance,
MoneyExpert, Moneynet, Moneysupermarket.com and The Motley Fool. Moreover, it
also offers an evaluation of the impact in this market of 25 prominent on-line
providers of general price comparison services including Ciao!, Kelkoo and
uSwitch.
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