Abstract
Finaccord' s report titled Automotive Financial Services in Northern and
Central Europe is an updated and expanded research report investigating the
market for automotive financial services, defined in broad terms, linked to
sales of new and used passenger cars in Northern and Central Europe. In
addition to analysing the € 82.5 billion market for finance and leasing
services, the study also offers detailed coverage of ancillary automotive
financial services markets including motor insurance, creditor insurance,
extended warranties, GAP / shortfall protection insurance and road assistance.
In the light of the increasing maturity of finance and leasing markets, the
revenues generated from high margin ancillary products are crucial to
enhancing the profits of a variety of market participants including dealers,
manufacturers and independent finance providers.
The report draws on the results of a survey of 520 leading car dealerships in
ten countries in Northern and Central Europe - Austria, the Czech Republic,
Denmark, Germany, Hungary, Norway, Poland, Slovakia, Sweden and Switzerland -
as well as an analysis of the approach to automotive financial services of 20
leading manufacturer groups, representing up to 37 automotive brands, in the
same countries. The PartnerBASE™ database that accompanies the report
details each of the marketing initiatives for automotive financial services
traced by Finaccord for both dealer groups and manufacturers. Together, the
report and database will provide you with the definitive guide to current and
future opportunities in automotive financial services in Northern and Central
Europe.
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