Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Credit
Cards and Personal Loans represents the most detailed research ever undertaken
on this sector and is one of seven studies in a new series of publications.
Drawing on the results of a survey of 2,500 organisations, the report analyses
the penetration, operating models and partner market shares of affinity and
partnership marketing schemes for credit cards and personal loans across a
range of distributor categories.
These include airlines, automotive manufacturers, charities, educational
institutions, football clubs, Internet, media and telecoms entities, on-line
aggregators and brokers, professional associations, retailers and trade
unions. Moreover, the PartnerBASE™ database that accompanies the report
provides the granular detail behind the analysis, detailing each of the more
than 650 affinity and partnership marketing initiatives traced by Finaccord in
this sector.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for credit cards and personal loans in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in credit cards and personal loans;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of credit cards and personal loans and spot
opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of banking products in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for credit
cards and personal loans armed with the best market and competitor
intelligence available on this subject.
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