Abstract
The new Affinity and Partnership Marketing in UK Financial Services series
provides unique insights and detailed intelligence into developments and
opportunities in affinity and partnership marketing in financial services in
the following partner categories and sub-categories:
- not-for-profit affinity groups - charities; educational institutions;
lifestyle organisations; political parties; professional associations; sports
organisations; trade associations; and trade unions;
- financial institutions - banks; building societies; credit cards and
premium accounts; credit unions; friendly societies; insurance companies;
on-line aggregators and brokers; and specialised lenders;
- commercial entities - airlines; automotive associations; automotive
dealers, repair shops and supermarkets; automotive manufacturers; branded
conglomerates (ie. Saga and Virgin); cricket and rugby clubs; estate agents;
football clubs; Internet, media and telecoms entities; loyalty schemes;
on-line price comparison providers; the Post Office; retailers; travel
companies; and utilities companies.
What methodology has been used?
The survey of 2,500 actual and potential affinity partners was carried out
over a 12-week period between October and December 2007 and covers the vast
majority of viable affinity distributors in the UK consumer financial services
market.
The research embraces the following information:
- for each affinity group or partner considered, whether it offers the
financial product or service in question;
- if provided, whether the product or service is offered through a
partnership with an external company or in-house (including by means of a
sister or subsidiary company);
- if provided through a partnership with an external company, the identity
of the partner and the nature of the partnership.
Moreover, as a result of Finaccord' s on-going program of primary research into
best practice in affinity and partnership marketing in the UK and Europe, each
report also contains both case studies of new initiatives in the UK and a
quarter-by-quarter review of relevant innovations in continental Europe and
Ireland during 2006 and 2007.
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