Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Mortgages
and Savings Accounts represents the most detailed research ever undertaken on
this sector and is one of seven studies in a new series of publications.
Drawing on the results of a survey of 2,500 organisations, the report analyses
the penetration, operating models and partner market shares of affinity and
partnership marketing schemes for mortgages and savings accounts across a
range of distributor categories.
These include charities, estate agents, football clubs, friendly societies,
insurers, Internet, media and telecoms entities, on-line aggregators and
brokers, on-line price comparison providers, professional associations,
retailers and trade unions. Moreover, the PartnerBASE™ database that
accompanies the report provides the granular detail behind the analysis,
detailing each of the more than 300 affinity and partnership marketing
initiatives traced by Finaccord in this sector.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for mortgages and savings accounts in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in mortgages and savings accounts;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of mortgages and savings accounts and spot opportunities
for displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of banking products in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for mortgages
and savings accounts armed with the best market and competitor intelligence
available on this subject.
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