Table of Contents
0.0 EXECUTIVE SUMMARY
- Affinity and partnership marketing is already happening in the UK legal
services market
- … with initiatives having been set in motion to target both
individual and business clients
- … and with the types of legal services offered falling into a
variety of different categories
- The competition for promoting legal servs. through affinity and corporate
partners is fragmented
- Consumer research suggests that individuals are open to contracting legal
servs. in new ways
- … with over a third of those acquiring a legal service in 2007
doing so on an intermediated basis
- Deregulation signifies that the market for legal services in the UK will
be subject to radical change
1.0 INTRODUCTION
- UK affinity and partnership marketing publications
- Other UK consumer research publications
- PartnerBASE™
- Definitions
- Rationale
- The Legal Services Act finally received Royal Assent in October 2007
- … paving the way for radical changes in the way in which legal
services are offered in the UK
- The market for legal services acquired by consumers is likely to be
influenced the most
- … with a range of alternative distributors already beginning to
exert an impact on this sector
- … and with new competitors potentially set to emerge from a variety
of diverse fields
- Methodology
2.0 MARKET OVERVIEW
- Affinities and partnerships in UK legal services
- Finaccord' s research identifies almost 400 current affinity schemes for
distributing legal servs.
- … embracing a wide variety of initiatives targeted at both
individual and corporate clients
3.0 CONSUMER RESEARCH
- Introduction
- Utilisation of legal services, 2007 and 2003-6
- Almost one third of consumers have utilised a legal service during the
last five years
- Types of legal service contracted, 2003-7
- … with over one third of these making use of residential property
conveyancing services
- Distribution interfaces - 2007 and 2003-6
- There is evidence of a declining trend for contracting legal servs. in a
face-to-face environment
- Face-to-face contact is most likely to be needed for legal servs. related
to wills or inheritance tax
- Distribution channels - 2007 and 2003-6
- Overview
- It is possible that there is a trend in favour of intermediation in the
distribution of legal services
- … with web-based intermediaries, not-for-profit affinities and the
worksite all appearing to benefit
- Most legal services related to personal injury or accident are sold on an
intermediated basis
- Detailed analysis
- Several types of intermediary offer significant potential as partners to
providers of legal services
4.0 TRADE ASSOCIATIONS
- Introduction
- Well over a third of all trade associations have organised legal services
on behalf of members
- … with the rate of penetration likely to exceed 40% by the end of
2008
- 4.1 Agriculture and forestry
- Introduction
- Over a quarter of associations in this category have organised legal
services for their members
- 4.2 Business and personal services
- Introduction
- Over 40% of bodies in the business and personal services group offer legal
services to members
- Only Croner lays claim to more than one exclusive relationship in this
class of trade associations
- 4.3 Construction and engineering
- Introduction
- Croner and Wedlake Bell are the most frequently used providers in this
industry grouping
- … although a further 11 providers of legal services lay claim to
one exclusive relationship each
- 4.4 Food, drink and healthcare
- Introduction
- 26.5% of trade bodies in the food, drink and healthcare category have
organised legal services
- 4.5 Manufacturing and packaging
- Introduction
- Croner has built up an impressive roster of relationships with trade
bodies in this category
- … although Clarkslegal and FirstAssist each lay claim to three
exclusive partnerships each
- … and many other providers of legal services have secured one
relationship each in this field
- 4.6 Media, marketing and entertainment
- Introduction
- Over 50% of bodies in the media, marketing and entertainment have arranged
legal services
- 4.7 Mining, minerals and utilities
- Introduction
- Trade associations in this category are least likely to have organised
legal services for members
- 4.8 Retailing and distribution
- Introduction
- This industry group is distinguished by a high rate of provision of legal
services by trade bodies
- FirstAssist is one of five external providers with two or more exclusive
relationships in this field
- 4.9 Technology and telecoms
- Introduction
- Croner is the only provider with more than one exclusive partnership in
this industry sector
- 4.10 Transport and tourism
- Introduction
- Over 40% of trade bodies in this industry category offer legal services on
behalf of members
- 4.11 Other miscellaneous
- Introduction
- Abbey Legal Protection holds an important relationship with the Federation
of Small Businesses
5.0 CONSUMER AFFINITY GROUPS
- Introduction
- 5.1 Estate agents
- Introduction
- Almost a half of major estate agents have a formal means of offering
conveyancing services
- … with over a half of these operating through a panel of solicitors
branded in their own name
- … although other operating models are in evidence in what is
essentially a fragmented market
- 5.2 Professional associations
- Introduction
- Over 50 professional associations possess in excess of 5,000 individual
members
- Slightly over one third of professional associations provide legal
services to their members
- Law Express achieves a prominent position by virtue of its relationship
with Parliament Hill
- 5.3 Trade unions
- Introduction
- The vast majority of trade unions are active in the provision of legal
services to their members
- Thompsons is the most commonly used provider of legal services to trade
unions in the UK
- … although Capita, Morrish & Co and Russell Jones & Walker are used
by more than one union
- 5.4 Other consumer affinity groups
- Introduction
- A variety of other consumer affinity groups have begun participating in
the legal services market
6.0 FINANCIAL INSTITUTIONS
- Introduction
- 6.1 Banks
- Introduction
- Most banks engaged in mortgage lending have formal approaches to
conveyancing services
- enact is one of the largest affinity and direct conveyancing companies in
the UK
- A variety of operating models for providing conveyancing services are in
evidence among banks
- 6.2 Building societies
- Introduction
- The provision of conveyancing services by building societies adds up to a
fragmented sector
- … with only four providers laying claim to more than one exclusive
building society link
- … and other relationships spread thinly among a diverse range of
legal services companies
- 6.3 On-line aggregators and brokers
- Introduction
- Few on-line aggregators or brokers have yet diversified into the provision
of legal services
- 6.4 Specialised lenders
- Introduction
- LMS and London & European are prominent as provs. to firms engaged in
specialised lending
7.0 LEGAL PROVIDER SNAPSHOTS
- Aaron & Partners
- Abbey Legal Protection
- Absolute
- Amicus Legal
- Anderson Fyfe
- Anderson Strathern
- Associa
- Backhouse Jones
- Balfour & Manson
- Barnetts
- Berrymans Lace Mawer
- Clarke Willmott
- Clarkslegal
- Clifford Chance
- Coaster Legal
- Composite Legal Expenses
- Connells Home Conveyancing
- Consult GEE
- Convex Conveyancing
- Conveyancing Direct Property Lawyers
- Co-operatives UK Legal Services
- Countrywide Property Lawyers
- Croner
- Curtis Parkinson
- DAS
- Davies Arnold Cooper
- DLA Piper
- Drummonds
- easier2move
- eConveyancer
- Employment Law Advisory Services
- enact
- epoq
- Eversheds
- Fast Track Legal Services
- Field Fisher Waterhouse
- FirstAssist
- Fladgate Fielder
- Flint Bishop
- FreeClaim IDC
- Freeth Cartwright
- Gaynham, King and Mellor
- George Green
- George Ide Phillips
- Goldsmith Williams
- Gross & Co
- Halifax Legal Solutions
- Hammonds Direct
- Harding Evans
- HBJ Gateley Wareing
- HC Solicitors
- Hill Dickinson
- HL Interactive
- Hodders
- Howells
- Ingrams
- Irwin Mitchell
- Jacobs Allen Hammond
- Judicium
- Kennan Benjamin Kay
- Knowles
- Latimer Hinks
- Law Express
- Lawpack
- Laytons
- Lee Bolton & Lee
- Lees Lloyd Whitely
- Leigh Day & Co
- Lester Aldridge
- Lewis Silkin
- LG Lawyers
- Lloyds Employment Law Consultancy
- LMS
- London & European
- Lovells
- MacRoberts
- Manches
- Martineau Johnson
- Mason Bullock
- McKeags
- McKeowns
- Morrish & Co
- Morton Fraser
- Motor Industry Legal Services (MILS)
- Neves
- Olswang
- O' Neill Patient
- Optima
- O' Reilly Stewart
- Orkell
- Pellys
- Peninsula Business Services
- Pinsent Masons
- Poppleston Allen
- Prettys
- ProfessionalWills
- Reed Smith
- Reynolds Porter Chamberlain
- Rochman Landau
- Royds
- Russell & Russell
- Russell Jones & Walker
- Salans
- Shakespeare Putsman
- Shoosmiths
- Simpson Millar
- Steeles
- Stephen Mason Solicitors
- Stephenson Harwood
- Taylor Vintners
- Temple Heelis
- The Will Writing Company
- Thompsons
- Tinsdills
- Tozers
- Tunnard & Co
- Turbervilles
- TWM
- Watson Burton
- Wedlake Bell
- Whitehead Woodward
- Will Drafters
- Wilson & Co
- Wilson Nesbitt
- Withers
- Workplace Law Group
- Yugin & Partners
GRAPHICS / TABLES
- The affinity and partnership marketing universe in the context of legal
services
- Entities contacted for the research, segmented by broad category
- Affinity and partnership marketing schemes for legal services in the UK:
penetration by type of partner
- Affinity and partner. marketing schemes for legal services in the UK:
segment. by op. model and competitor
- Sample breakdown by age group, household income band and geographical
location
- % of consumers contracting legal services, 2007 and 2003-6
- Types of legal service contracted by consumers, 2003-7
- Analysis of distribution interfaces used for contracting legal services,
2007 and 2003-6
- Analysis of distribution interfaces used for contracting legal services,
2007 and 2003-6 (data)
- Analysis of dist. interfaces used for contracting legal services segmented
by type of legal service, 2003-7
- Analysis of distr. interfaces used for contracting legal services segment.
by type of legal service, 2003-7 (data)
- Overview of distribution channels used for contracting legal services,
2007 and 2003-6
- Overview of distribution channels used for contracting legal services,
2007 and 2003-6 (data)
- Overview of dist. channels used for contracting legal services segmented
by type of legal service, 2003-7
- Overview of dist. channels used for contracting legal services segment. by
type of legal service, 2003-7 (data)
- Detailed analysis of distribution channels used for contracting legal
services, 2007 and 2003-6 (data)
- Ranking of the top 50 trade associations in the UK by actual or
approximate number of members
- Trade assocs. in the ag. / forestry cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the bus. / prs. svs. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the const. / eng. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the fd. / dnk. / hth. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the man. / pack. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the med. / mkt. / ent. cat. offer. legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the min. / mns. / uts. cat. offer. legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the retail. / dist. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the tech. / tel. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the trans. / tour. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Trade assocs. in the other misc. cat. offering legal services: pen.,
operating models and ptr. mkt. shares
- Estate agents offering legal services to customers: pen., operating models
and partner market shares, 2007
- Ranking of professional associations in the UK by actual or approximate
number of members
- Ranking of professional associations in the UK by actual or approximate
number of members (continued)
- Professional assoc. offering legal services to members: pen., operating
models and partner mkt. shares, 2007
- Ranking of trade unions in the UK by actual or approximate number of
members
- Trade unions offering legal services to members: pen., operating models
and partner market shares, 2007
- Other consumer affinity groups offering legal services through partnerships
- Banks offering legal services to customers: penetration, operating models
and partner market shares, 2007
- Building socs. offering legal services to customers: pen., operating
models and partner market shares, 2007
- On-line aggs. and brokers offering legal services to customers: pen., op.
models and ptr. mkt. shares, 2007
- Specialised lenders offering legal services to customers: pen., operating
models and ptr. mkt. shares, 2007
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