Abstract
What is the research?
Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is a
report, based on a survey of 4,370 prominent retail brands in 60 countries,
about the provision of payment and loyalty cards by major retailers worldwide.
Countries covered are Argentina, Australia, Austria, Bahrain, Belgium, Brazil,
Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark,
Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, India,
Indonesia, Ireland, Italy, Japan, Kuwait, Malaysia, Mexico, Netherlands, New
Zealand, Norway, Oman, Paraguay, Peru, Philippines, Poland, Portugal, Qatar,
Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa,
South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK,
Ukraine, United Arab Emirates, Uruguay, USA, Venezuela and Vietnam.
In total, the research identifies over 1,170 retailer payment cards and 1,575
loyalty card programs, thereby providing a definitive analysis of retailer
co-branded, loyalty and private label programs worldwide that goes far beyond
the scope of previous published research. Moreover, the PartnerBASE™
database that accompanies the report details each of the many initiatives for
cobranded and private label or store cards traced by Finaccord, specifying the
operating models used by retailers, the payment networks to which the cards
are affiliated and the identity of the ultimate card issuers in each case.
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