CRM Adoption in the Western European Insurance Market: Still a Long Road Ahead

Table of Contents

• Table of Contents
• Financial Insights Opinion
• In This Study
  • Methodology
    • Conceptual Framework
    • Sample Design
      • Sampling Unit: IDCs Economic Entity
      • Sample Quotas
      • Table: Vertical Market Quotas
      • Table: Company Size Quotas
      • Sample Frame and Sampling Method
      • Table: Number of Completes by Country
    • Respondents
    • Interviews
    • Questionnaires
    • Interview Schedule
    • Confidence Intervals
    • Weighting
    • Analysis of the Data
  • Definitions
    • Insurance
    • Solution
• Situation Overview
  • Drivers and Inhibitors: New Revenue Sources Versus Cost Constraints
    • The Demand for New Revenue
    • Figure: CRM Solution Adoption
    • Inhibitors of CRM Investments in the Insurance Sector
    • Figure: Reason for Not Using a CRM Solution, 2003 and 2004
    • The Use of a Web Interface in CRM
    • Figure: Use of a Web Interface for CRM Solution by Country, 2003 and 2004
    • Figure: Use of a Web Interface for CRM Solution Currently or in the Future by Country, 2003 and 2004
• Future Outlook
  • The Future of CRM in the European Insurance Sector
  • Figure: Importance of Enterprise Solution Investments
    • Pure Insurance Players
    • Bancassurance Players
    • Direct Insurance Players
    • Country Differences Are Still Important
    • Figure: Importance of Investments by Country
    • When Will Insurance Companies Invest in CRM?
    • Figure: CRM Solution Investment Plans Compared with Prior Year
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis