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Market Research Report

North American Insurance 2009 Go-to-Market Strategy Guide: Preparing Insurers for Better Times

Published by Financial Insights Contact us : +1-860-674-8796
Published 2009/03 Content info Pages: 23
Product code FIT85352
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US $ 4500 PDF by E-mail (Single User License)
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Description TOC

Abstract

This Financial Insights report presents a comprehensive view of the IT trends, challenges, and opportunities that will shape the U.S. insurance industry in 2009. From reporting on the general health of the industry to zeroing in on the fastest-growing geographic segments and top technology buyers to providing key IT budget and industry metrics, this guide provides technology companies supporting the insurance industry with a bird' s-eye view of everything needed to build a go-to-market plan for the coming year.

"It is never been a more critical time for technology firms supporting the insurance industry to prove they understand the pressures insurers are facing and can provide the products, services and, as importantly, quality experiences insurers need to get through this financial crisis. At the other side of this crisis could very well be more single segment insurance companies because multiline insurers will have sold off their life insurance operations. However the insurance industry is structured afterward, the probability is very high insurers will have to comply with the systemic risk and investment transparency requirements of a federal regulator. Keeping their current profitable customers is necessary for insurers but not sufficient. The winning insurers will be those that develop strong enterprise risk management capabilities for both their external and internal risks and, as importantly, develop initiatives required for innovative growth," states Barry Rabkin, senior research analyst, Insurance Advisory Service, Financial Insights.

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