Abstract
This Financial Insights report examines Comerica' s Sustainability Program, initiated in
early 2008, which was an enterprisewide sustainability strategy with a
significant focus on green IT. It also highlights how Comerica
has evolved through different stages in its sustainability deployment process,
how it formally structured its activities and roles, and how
it encountered and addressed different challenges. In addition, this document
also discusses the benefits that Comerica has gained so far
from this initiative and what it is considering as its
next significant steps in the future.
Sean O' Dowd, senior research analyst,
Capital Markets, Financial Insights, states, "Green IT is a major
component of firms' sustainability efforts. However, Comerica smartly explored and
developed other components of a more extensive and enterprisewide sustainability
strategy. This is not only helping reduce costs and creating
reputational goodwill but providing the bank with new potential opportunities
to drive its business."
| 
View Cart
