Abstract
The aim of this research is to try to analyze the top level global trends in
the Automotive Industry and identify some of the key changes in the structure
of the market such as increasing preference for small cars, shifting
production and consumption to BRIC and emerging markets etcetra. The research
also shed light on the short terms fluctuations in the demand and production
patterns owing to the recession, the effect of financial support and scrappage
incentives offered by governments and the year to date sales performance of
different global markets.
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