U.S. Mobile Music Markets

Table of Contents

1 EXECUTIVE SUMMARY

• Scope of the Study
  • An Introduction to the Market
  • Market Segmentation
  • Forecast Methodology
• Summary of Findings and Conclusions
  • Summary of Findings
  • Key Conclusions

2 U.S. MOBILE MUSIC MARKET

• Market Definitions and Overview
  • About Mobile Network Technologies
  • About Access Level Technologies
• Mobile Music Potential
  • Importance of Mobile Music
  • Mobile Music as an Integral Part of a Mobile Operator's VAS Strategy
  • Target Market for Mobile Music
• Market Topology
  • Different Categories of Mobile Music
• Important Market Dynamics
  • Drivers
  • Restraints
  • Challenges
• Strategic Evaluation and Analysis
  • Mobile Music Value Chain
  • Mobile Music Business Models
  • Mobile Music Revenue Models
  • Market Strategies for Mobile Music
• Demand Analysis and Market Forecasts
  • Forecast Methodology
  • Demand Analysis
  • US Mobile Music Forecasts

3 MONOPHONIC RINGTONES

• Definitions & Overview
  • Overview of Monophonic Ringtones
• Demand Analysis & Market Forecasts
  • Demand Analysis
  • Market Forecast

4 POLYPHONIC RINGTONES

• Definitions & Overview
  • Overview of Polyphonic Ringtones
• Demand Analysis & Market Forecasts
  • Demand Analysis
  • Market Forecast

5 MASTER RINGTONES

• Definitions & Overview
  • Overview of Master Ringtones
• Demand Analysis & Market Forecasts
  • Demand Analysis
  • Market Forecast

6 STREAMING MUSIC AND OTHER MOBILE MUSIC APPLICATIONS

• Definitions & Overview
  • Overview of Streaming Music And Other Mobile Music Applications
• Demand Analysis & Market Forecasts
  • Demand Analysis
  • Market Forecast

7 2004 FROST & SULLIVAN AWARDS

• 2004 Market Leadership Award
  • Market Engineering Leadership
• 2004 Mobile Music Brand Management Award
  • Mobile Music Brand Management
• 2004 Mobile Music Interactivity Solution Award
  • Mobile Music Interactivity Solution
• 2004 Mobile Audio Middleware Platform Award
  • Mobile Audio Middleware Platform
• 2004 Mobile Music Product Suite Award
  • Mobile Music Product Suite

8 KEY INDUSTRY PARTICIPANTS

• Content Providers and Platform Vendors with Application Developers
  • Faith West Inc
  • Infospace Mobile
  • Zingy
  • Kanematsu
  • Nellymoser
  • Tao Group
  • Xingtone
  • Musikube
  • Versaly Entertainment
  • 9 Squared
  • Beatnik
  • QPASS
  • America Online (AOL)
• US Wireless Operators
  • Cingular Wireless
  • Verizon Wireless
  • Sprint PCS
  • AT&T Wireless
  • ALLTEL
  • Virgin Mobile USA