Abstract
As the competition between IP carriers intensifies, there is an increasing
need for service differentiation, rollout of new value-added services, and
identification of ways to increase average revenue per user (ARPU). Large-scale
deployment of session initiation protocol (SIP)-enabled devices can help
carriers provide novel services such as push to talk (PTT), PTT over cellular,
and voice over wireless fidelity (Wi-Fi). This offers a substantial competitive
advantage for carriers that have implemented SIP-based infrastructure as they
can also use the various SIP-enabled services to increase their ARPU and improve
customer loyalty.
This Technical Insights study, Advances in Internet Protocols for
Communication - SIP, focuses on the very promising areas of next-generation SIP
capabilities, and also the future structure of the SIP industry. The research
service analyzes the key technology drivers, and evaluates the challenges that
must be overcome for each novel SIP-enabled application to realize its
potential. The study also analyzes technological trends that might influence
industry size and growth.
Companies Can Boost Productivity Using SIP Capability
SIP-enabled enterprises can greatly enhance productivity using
functionalities such as presence, user-caller preferences, and ad hoc
conferencing that rely on generic event monitoring and notification mechanism.
"Presence is a promising application that enables employees to know whether
colleagues are available to take calls or not, which will reduce the number of
unwanted calls, leading to improved productivity," notes the analyst of
this research. Meanwhile, ad hoc conferencing helps reduce time wastage by
helping to convert point-to-point calls into conference calls when several
members in the buddy list are online.
These capabilities not only help reduce time wastage, but also enable
companies to collaborate in an enterprise setting, arrange better conferencing
facilities, and receive call over multiple devices based on time of day and the
person calling. As enterprises become gradually aware of these benefits, they
are likely to discard legacy equipment in favor of SIP-based tools. Although the
deployment of new equipment will require heavy spending, the return on
investment over the lifetime of the device is expected to be high.
SIP-based Solutions Show Tremendous Potential in Terms of Market Revenue
and Share
With several industry organizations such as third-generation partnership
project (3 GPP) accepting SIP as the protocol of choice for future revolutionary
services, vendors providing SIP-capable systems are expected to experience a
windfall. They can take advantage of their customers loyalty to capture market
share through next-generation products and solutions. Acceptance by these
organizations means that there is huge market revenue and share potential for
SIP to be cashed in on.
The early movers are enjoying the benefit of already having made the
transition to SIP, while companies that are currently planning such a move are
hopeful of a huge revenue inflow due to the standardization of SIP by industrial
groups. "The companies associated with these industrial groups have
initiated relevant research efforts to add functionalities and capabilities to
their products and in the process, are popularizing the use of SIP,"
observes the analyst.
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