European Customer Desirability and Willingness to Pay for Infotainment

Table Of Contents

1 EXECUTIVE SUMMARY

Introduction and Key Research Findings

1. Introduction

2. Importance of Infotainment by Country

3. Importance of Infotainment by Vehicle Segments

4. Purchase Intentions for Navigation Systems

5. Conclusions?Most Preferred Systems and Applications

6. Key Research Findings

2 INTRODUCTION AND METHODOLOGY

Introduction and Objectives

1. Objectives of the Study

Product Scope of the Study

1. Scope of the Study

Sampling Process

1. Sampling

Methodology of Conjoint Analysis

1. Conjoint Analysis

3 CUSTOMER AWARENESS

Awareness Observations

1. Observations

Awareness of Infotainment

1. Observations by Country

Considered Part of Infotainment Umbrella

1. Considered Systems

4 CUSTOMER SATISFACTION

Overall Satisfaction with Current Systems

1. Overall Satisfaction

Satisfaction with Audio System

1. Satisfaction by Country

Satisfaction with Navigation Systems

1. Satisfaction by Country

Navigation Systems?Driving time Influence

1. Time Driving to Work Influence

Satisfaction with Navigation Systems

1. Satisfaction by Vehicle Segments

Satisfaction with Phone Systems

1. Satisfaction by Country

Satisfaction with Rear Seat Entertainment System

1. Satisfaction by Country

5 IMPORTANCE OF INFOTAINMENT

Infotainment Importance

1. Importance by Country

2. Importance by Vehicle Segments

3. Importance by Age

6 IMPORTANCE OF INFOTAINMENT BY SEGMENT AND COUNTRY

Importance of Infotainment by Country

1. Importance of Infotainment?Spain

2. Importance of Infotainment?Italy

3. Importance of Infotainment?UK

4. Importance of Infotainment?France

5. Importance of Infotainment?Germany

Importance of Driving time on Infotainment Interest

1. Influence of Driving Time

7 PURCHASE INTENTIONS BY COUNTRY

Purchasing Observations

1. Observations

Country Purchase Intentions

1. Purchase Intentions?In Car Stereo

2. Purchase Intentions?Navigation Systems

3. Purchase Intentions?Phone Systems

4. Purchase Intentions?Rear Seat Entertainment Systems

5. Rear Seat Entertainment Systems?No Family Factor

6. Purchase Intentions?SOS Button

Purchase Intentions by System Types

1. Intentions by System Types

8 PURCHASE INTENTIONS BY VEHICLE SEGMENTS

Segment Purchase Intentions

1. Purchase Intentions?Audio Systems

2. Purchase Intentions?Navigation Systems

3. Purchase Intentions?Phone Systems

4. Purchase Intentions?Rear Seat Entertainment Systems

5. Purchase Intentions?SOS Button

Interest in Features for Current Car

1. Interest in Features

9 PORTABILITY PREFERENCE

Portability Findings

1. Findings

Preferences for Fixed and Portable Devices

1. Portability Preferences

Preferences by System

1. Portability Preference for Navigation Systems

2. Portability Preferences for Audio System

3. Portability Preference for Rear Seat Entertainment Systems

4. Portability Preference for Phone Systems

10 CONJOINT ANALYSIS

Introduction

1. Infotainment System Decision Model

2. Notes on the Conjoint Analysis

Overall European Preferences

1. European Preferences Summary

2. Relative Importance of Attributes?Overall

Attributes and Levels

1. Attributes and Levels?Overall

2. Attributes and Levels?France

3. Attributes and Levels?Germany

4. Attributes and Levels?Italy

5. Attributes and Levels?Spain

6. Attributes and Levels?UK

Optimal Configuration

1. Optimal Configuration?Overall

2. Optimal Configuration Per Country

3. Optimal Desirability Configuration?France

4. Optimal Desirability Configuration?Germany

5. Optimal Desirability Configuration?Italy

6. Optimal Desirability Configuration?Spain

7. Optimal Desirability Configuration?UK

Perceived Price of Infotainment Systems

1. Perceived Price of Infotainment Systems?Overall

2. Perceived Price of Infotainment Systems?France

3. Perceived Price of Infotainment Systems?Germany

4. Perceived Price of Infotainment Systems?Italy

5. Perceived Price of Infotainment Systems?Spain

6. Perceived Price of Infotainment Systems?UK

7. Dynamics of Price Perception

Significant Demographic and Behavorial Factors

1. Introduction

2. Profile of Customers Likely to Perceive Attributes as Important?Overall

3. Profile of Customers Likely to Perceive Attributes as Important?for Navigation Systems

4. Profile of Customers Likely to Perceive Attributes as Important?for Multimedia Systems

5. Profile of Customers Likely to Perceive Attributes as Important?for Phone Systems

6. Profile of Customers Likely to Perceive Attributes as Important?for Other Systems

7. Profile of Customers Likely to Perceive Attributes as Important?for Portability

8. Profile of Customers Likely to Perceive Attributes as Important?for Control Device

Additional Analysis for Selected Demographic Data

1. Potential Effect of Navigation System Ownership on Preferred Configuration and Perceived Price

2. Potential Effect of Intention to Purchase Infotainment System for Current to New Vehicle on Preferred Configuration and Perceived Price

3. Potential Effect of Family Life/ Marriage on Preferred Configuration and Perceived Price

Preference and Price By Segment?France

1. Relative Importance of Attributes by Market Segments

2. Optimal Configuration

3. Perceived Price Per Market Segment

4. Significant Market Segment Differences

Preference and Price By Segment?Germany

1. Relative Importance of Attributes by Market Segments

2. Optimal Configuration

3. Perceived Price Per Market Segments

4. Significant Market Segment Differences

Preference and Price By Segment?Italy

1. Relative Importance of Attributes by Market Segments

2. Optimal Configuration

3. Perceived Price Per Market Segments

4. Significant Market Segment Differences

Preference and Price By Segment?Spain

1. Relative Importance of Attributes by Market Segments

2. Optimal Configuration

3. Perceived Price Per Market Segments

4. Significant Market Segment Differences

Preference and Price By Segment?UK

1. Relative Importance of Attributes by Market Segments

2. Optimal Configuration

3. Perceived Price Per Market Segments

4. Significant Market Segment Differences

11 PURCHASE CHANNELS

Preferred Purchase Channels

1. Preference for Point of Purchase

2. European Preferred Purchase Channels

3. Purchase Channels

4. Preference for Purchase Channels

12 CONTROL FUNCTIONS AND DEVICES PREFERENCES

Preferences of Control Devices

1. Central Infotainment Control Unit

2. Consumer Preferences?Control Devices

13 INTERNET USAGE

Internet Usage Analysis

1. Downloaded Music and Usage in Vehicle

2. Frequency of Downloaded Music?By Country

3. Downloaded Frequencies

4. Medium/Products Used for Music Downloads

5. Who use Downloaded Music in their Vehicle

6. Music Downloads

14 NAVIGATION

Analysis of Navigation System

1. Perceived Types of Navigation Systems Installed

2. Overall Satisfaction with Navigation Systems

3. Navigation Systems?Time Driving to Work Influence

4. Satisfaction with Navigation Systems?By Segment

5. Satisfaction with Key Navigation Features?Mean by Country

6. Satisfaction with Key Navigation Features?Mean By Vehicle Segments

7. Type of Travel Usage of Navigation System

8. Location Search Method

9. Preferred Navigation Database Update Method

10. Preferred Frequency of Updates

11. Perceived Importance of the Points of Interest (POI)

12. Lane Information

13. Perceived Price?By Country

14. Perceived Price?By Vehicle Segments

15. Mass Market Perceived Price

16. Portability Preference for Navigation System

17. Country Purchase Intentions for Navigation Systems

18. Segment Purchase Intentions for Navigation Systems

19. Interest in Navigation for Current Car

20. Key Observations for Driving Trends

21. Usage of Navigation for Work

22. Usage of Navigation for Travel

23. Usage of Navigation for Travel Reasons

24. Countries Visited on Holidays

25. Destinations of those with Navigation Systems

26. Preferred Method of Update

27. Preferred Frequency of Update

28. Importance of Points of Interest (POI)

29. Lane Information?User and Non User

30. Importance of Infotainment?Where People Live

15 TELEPHONY

Analysis of Telephony Systems

1. Phone Systems?By Country

2. Phone Interactivity and Connectivity

3. Phone Interactivity?France

4. Phone Interactivity and Connectivity?Germany

5. Country Purchase Intentions?Phone Systems

6. Segment Purchase Intentions?Phone Systems

7. Interest in Phone System for Current Car

8. Portability Preferences?Phone Users and Non Users

9. Phone Systems wanted by Segment?Mean

10. Portability?Buy For Current Car or Future Car

16 CONCLUSIONS AND STRATEGIC RECOMMENDATIONS

Conclusions

1. Most Preferred Systems and Applications

2. Conclusions

Recommendations

1. Recommendations?OEM

2. Recommendations?System Suppliers

3. Recommendations?Service Providers

17 FROST & SULLIVAN AWARDS

Frost & Sullivan Awards

1. Award for Best Brand of Audio System

2. Award for Best Brand of Navigation System

3. Award for Best Brand of Multimedia System

18 APPENDIX

Other Analysis

1. Financing

2. Frequency of Foreign Trips

3. Frequency of Drive to Work

4. Time Spent Driving to Work

5. Activities Undertaken in Vehicles?By Segment

6. Adaptive Conjoint Analysis

7. Regression Analysis

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