Research Overview
Regulatory Restrictions Pose Serious Challenge to the Markets
The strict regulatory environment is one of the biggest challenges facing the U.S. animal feed additives markets, particularly the antibiotics sector. The manufacturing and marketing processes pertaining to antibiotic products need to pass through stringent approval systems, posing hurdles to the introduction of new products and possible customization. Companies can use acquisitions to counter this problem by allowing diversification of product line. This facilitates antibiotics rotation and increases customer preference for a particular company.
This Frost & Sullivan research service provides an overview of and an outlook for the animal feed additive markets in United States, detailing revenue forecasts by region and providing market share analyses. The three major market sectors covered are enzymes (including phytase and non-phytase enzymes), direct-fed microbials (DFM), and antibiotics. This information is valuable to both large and small market participants seeking to position themselves for maximum return on investment.
Feed Additives Manufacturers Offer Enhanced Quality and Consistency to Increase Customer Confidence
"In spite of the limited number of new products launched in the past five years, there has been a considerable improvement in the product quality, with manufacturers emphasizing on products that have demonstrated efficiency in laboratories and on-field trails," says the analyst of the research. "The resulting consistency in product performance is likely to improve end-user confidence in the product efficacy and stimulate the product growth in the forecast period."
The rise in awareness of the product efficiency, particularly in the case of enzymes and DFMs, has been higher among veterinarians than farmers. Livestock and feed integrators are also likely to play an important role in the market expansion, with feed additive manufacturers focusing especially on improving the product knowledge of the integrators.
Recovering Meat Industry Drives Demand for Animal Feed Additives
"With three major animal disease outbreaks between 1990 and 2004, the consumers of meat are becoming increasingly sensitive to the safety aspect of meat products," points out the analyst. "However, measures taken by the U.S. government and the meat industry have boosted consumer confidence." In 2003 alone, the meat industry produced 26.30 billion pounds of beef, 20.00 billion pounds of pork, and 32.70 billion pounds of chicken. Furthermore, the growing economy has boosted both the production and consumption of the meat items. This has, in turn improved the sales of the feed additives, an integral part of animal farming. | 
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