Abstract
Customer Education on the Immense Benefits of Video Surveillance Software to Drive Sales of the
Technology
Video surveillance software products immense benefits of faster, real-time, more reliable
surveillance, remote accessibility, cost savings, and better management have to be promoted to gain
mass acceptance. Market participants have to educate all stakeholders including end users,
distribution channel members, systems integrators, and security consultants about these advantages.
Security consultants in particular, need to be targeted because they are one of the biggest sources
of information and advice for end users. However, they have been conventionally used for referring
mostly analog products. With the advent of network-based products that enable the use of software on
networks, these consultants need to be educated about these products so they are comfortable working
with them, and eventually refer them to end users.
This Frost & Sullivan research service looks at the global markets for video surveillance
software, segmenting it into video management, intelligent video surveillance (IVS), and other
surveillance software. It discusses drivers and restraints as well as industry challenges. The study
also enables companies to align their positioning strategies to benefit from the changing market and
obtain maximum return on investment (ROI).
Improved Surveillance Software to Encourage Greater Product Uptake
The majority of end users is not informed about video surveillance software, and is unaware of
its immense market potential and thereby, apprehensive about its ROI. The software reduces human
intervention in video surveillance since preset algorithms and easy user-defined policies lower the
need for security personnel in the monitoring station. It not only allows for substantial cost
savings but also provides better alarm rates, aids easy retrieval of video information, and offers
better video content analysis and systems health management.
Chips with faster processing power provide opportunities for surveillance software developers to
develop IVS software for performing real-time analysis of video content. Video management software
vendors have also incorporated features in the software that alert authorities on malfunctioning
cameras. "Some video management software enable remotely located security personnel, without
in-depth knowledge about the premise under surveillance, to easily monitor and alert on-site
security personnel about security breaches," says the analyst of this research service.
Growth in Network-based Systems to Drive the Video Surveillance Software Market
The $153.7 million video surveillance software market is expected to witness a healthy compound
annual growth rate (CAGR) of 23.4 percent to reach $670.7 million in 2011. This growth would partly
be derived from the expansion of network-based systems, which include local area networks (LAN),
wide area network (WAN), and the World Wide Web. Since network systems enable remote monitoring and
maintenance of surveillance systems, end-users of this technology will have an established network
architecture.
"The use of video management software makes more business sense as no additional investment
in building a network is required," notes the analyst. "Network-based systems are expected
to completely replace analog and hybrid (analog video capture devices with digital storage devices)
systems by 2015-2016, providing huge opportunities for video management software." | 
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