Report: Mineral and Vitamin Food Fortification Markets in Southeast Asia TOC

Executive Summary
- Introduction
  - Introduction to the Mineral and Vitamin Food Fortification Market in Southeast Asia
- Summary of Major Findings
  - Market Growth and Opportunities
  - Country Differences in Southeast Asia
  - Competitive Analysis
  - Conclusions and Recommendations
Introduction to the Industry
- Product Types
  - Product List
  - Vitamin A
  - Vitamin C
  - Vitamin E
  - Calcium
  - Other Vitamins and Minerals
- Overview and Definition
  - Background
  - Industry Developments
- Legislation
  - Legislation Regarding Food Fortification in Southeast Asia
- Applications
  - Fortified Foods
  - Fortified Beverages
- Glossary of Terms
  - Glossary
- List of Abbreviations
  - List of Abbreviations
Industry Challenges
- Challenges Influencing the Industry
  - Challenges Influencing the Mineral and Vitamin Food Fortification Markets in Southeast Asia
Strategic Analysis of the Total Mineral and Vitamin Food Fortification Markets in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Increased Awareness of the Benefits of Micronutrients on Health
    - Strong Support by Local Governments
    - Taking Fortified Foods as a Preventive Measure
    - Large Potential Market Size Due to the Large Population
    - Increased Marketing Activities Raise the Profile of Vitamins and Minerals
  - Market Restraints
    - Increasing Competition Especially from China
    - Stringent Regulations Regarding Health Claims
    - Low Demand for Less Well Known Vitamins and Minerals
    - Political Instability and Low Economic Growth
    - Low Manufacturing Technology
- Country Differences in Southeast Asia
  - Malaysia
  - Singapore
  - Thailand
  - Philippines
  - Indonesia
  - Vietnam
- Competitive Environment
  - Competitive Structure
Strategic Analysis of the Vitamin A Fortification Market in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Mandatory Fortification of Staple Foods
    - High Rates of Vitamin A Deficiency
    - Increasing Awareness of the Health Benefits of Vitamin A
    - Large Potential Market Size Due to the Large Population
  - Market Restraints
    - Poor Understanding of the Health Benefits of Vitamin A
    - Low Demand from Consumers
- Market Quantification
  - Scope of the Research
  - Market Engineering Measurements
  - Market Forecasts
  - Pricing Analysis
  - Trends in Food Fortification
- Competitive Environment
  - Competitive Structure
  - Key Market Participants
Strategic Analysis of the Vitamin C Fortification Market in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Increasing Demand for Vitamin C as a Health Ingredient
    - Vitamin C is a Well Accepted Ingredient in Food Fortification
    - Easy to Promote
  - Market Restraints
    - Increased Competition Especially from China
    - Higher Oil Prices Affecting Economic Growth
    - Market Saturation
- Market Quantification
  - Scope of the Research
  - Market Engineering Measurements
  - Market Forecasts
  - Pricing Analysis
  - Trends in Food Fortification
- Competitive Environment
  - Competitive Structure
  - Market Share Analysis
Strategic Analysis of the Vitamin E Fortification Market in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Increasing Awareness of the Health Benefits of Vitamin E
    - Increasing Demand for Natural Vitamin E
    - Large Potential Market Size
  - Market Restraints
    - Poor Consumer Understanding of the Health Benefits of Vitamin E
    - Stringent Regulations Regarding Health Claims
    - Increased Competition
    - Lack of Local Technological Expertise
- Market Quantification
  - Scope of the Research
  - Market Engineering Measurements
  - Market Forecasts
  - Pricing Analysis
  - Trends in Food Fortification
- Competitive Environment
  - Competitive Structure
  - Key Market Participants
Strategic Analysis of the Calcium Fortification Market in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Cases of Osteoporosis on the Rise
    - Intensive Marketing and Advertising Activities
    - Increasing Awareness of Calcium Fortified Foods Besides Dairy Products
    - Health Claims of Calcium Backed by the Medical Profession and Scientific Evidence
    - Opportunities for Growth in Emerging Markets such as Indonesia and Vietnam
  - Market Restraints
    - Market Saturation
    - Higher Production Costs Leading to Higher Prices for Calcium Sources
- Market Quantification
  - Scope of the Research
  - Market Engineering Measurements
  - Market Forecasts
  - Pricing Analysis
  - Trends in Food Fortification
- Competitive Environment
  - Competitive Structure
  - Key Market Participants
Strategic Analysis of Other Mineral and Vitamin Food Fortification Market in Southeast Asia
- Introduction to the Market
  - Market Overview and Definitions
  - Market Drivers
    - Mandatory Fortification of Staple Foods with Iron
    - Strong Support from Governments and Nongovernmental Organizations (NGOs)
    - Increasing Awareness of the Health Benefits of Vitamin B, Vitamin D and Iron
  - Market Restraints
    - Lack of Marketing Activities
    - Low Penetration Rate Leading to Slow Adoption of Fortified Foods
    - Low Purchasing Power of Consumers
- Market Trends
  - Scope of the Research
  - Vitamin B
  - Vitamin D
  - Iron
Strategic Market Recommendations
- Strategic Recommendations for Participants in the Mineral and Vitamin Food Fortification Market in SE Asia
  - Recommendations for the Marketing Department
  - Recommendations for the Research and Development (R&D) Department
  - Recommendations for the Business Planning Department
- Planning and Monitoring
  - Key Elements to Integrate into Business Planning
  - Key Elements to Integrate into Business Monitoring
Frost & Sullivan Awards
- Internet Marketing Strategy Leadership Award
  - Internet Marketing Strategy Leadership Award
- Market Leadership Award
  - Market Leadership Award
- Customer Service Leadership Award
  - Customer Service Leadership Award
Database of Key Industry Participants
- Key Industry Participants
  - Key Industry Participants--Manufacturers and Distributors
- Information Sources
  - Information Sources Used in this Study

Mineral and Vitamin Food Fortification Markets in Southeast Asia

Table of Contents