Abstract
Home Networking Chipset Companies Need to Sort Out Issues of Ease-of-Use and
Installation to Facilitate Greater Product Uptake
The increasing numbers of home and small office home office (SOHO) buyers
notwithstanding, home networking chipset technologies are still too
technically sophisticated to be installed and used by those that are not
technology savvy. Such consumers seek networking technology that requires
minimal supervision during installation, especially with the configuration of
adapters and cards. Even though universal serial bus (USB) adapters can help
ease this process, it could also increase costs and decrease throughput.
Troubleshooting is a potentially time-consuming process and home local area
network (LAN) users are likely to be further inconvenienced with networking
software, different environments, and multiple operating system versions.
This Frost & Sullivan research service examines the world home networking
chipset market and its subsegments -- phoneline, powerline, and wireless
chipsets. The study also discusses the prevailing industry challenges and
gives strategic recommendations to overcome them. It enables companies to
align their positioning strategies to benefit from the changing market
conditions.
Increasing Consumer Expectations toward High Definition Content Spurs Market
Growth
Home networking has received a huge boost with the high definition (HD)
content becoming increasingly popular among PC users and home theatre
enthusiasts. "Whatever be the format (HDTV, VCDs, or DVDs), consumers are
demanding better quality content -- especially in the digital data," says the
analyst of this research service. "This content, in turn, propels consumer
interest toward better products, which generate huge returns to the home
networking chipset market."
Apart from HD content, the market is also likely to benefit from home network
chipsets' time shifting capacity and enhancement, which allows customers to
view programs at any desired instant.
Increasing Online Households and Wireless Connectivity Boosts Sales
"A rising number of online households and an increasing need for wireless
connectivity are major factors driving the growth of the home networking
chipset market," notes the analyst of this research. "The entire home
networking chipset market is likely to grow by 20 percent by 2009."
The market also stands to gain from the mounting interest shown by both cable
and digital subscriber line (DSL) service providers in offering voice over
Internet protocol (VoIP). Using the Internet to send voice data instead of the
traditional telephone system saves VoIP providers a huge amount of money.
Simultaneously, the home networking chipset service providers can develop new
revenue streams and gain a competitive edge by providing additional voice
lines.
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