Abstract
Research Overview
"Brand Image" is the order of the day for beauty and personal care product
manufacturers. With more and more companies entering this burgeoning market,
the only solace for the marketers is the conceptual and innovative packaging.
So, the market participants, primarily to enhance the image of their product
on the shelf, have now showered extreme importance on packaging designs and
quality.
Packaging is gaining significance increasingly among the consumer products
manufacturers. This is because of the increased bargaining power of the
retailers. In the cosmetics and personal care industry, packaging has gone
beyond simply being a cost driver. Packaging is now considered a critical
component of branding, merchandising, and promotional strategies in the
personal care industry. Packaging also greatly helps in the battle for shelf
space and in gaining market share. The research study discusses the consumer
driven personal care packaging market. The market has been segmented based on
materials, into plastic, glass and metal containers.
The study includes, 1. Total personal care packaging market-Drivers,
restraints and trends. 2. Overall market challenges and strategic
recommendations. 3. Market and segment-wise drivers and restraints 4. End
application analysis for each segment of the market. 5. Price trends and
product trends of the personal care packaging markets 6. Competitive structure
and market share analysis of each market segment.
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