Report: Latin America Gen-Set Markets

Abstract

Research Overview

Recovery of Economy to Augur Well for Gen-set Markets

The gen-set markets in Latin America is being influenced by diverse factors such as economic crisis (especially in Argentina), energy shortages in Brazil, and certain power supply uncertainties in Brazil, Argentina, Chile, as well as Mexico. As the Latin American economy recovers, riding on enhanced energy consumption in the region, the demand for gen-sets is likely to grow simultaneously. While both diesel and gas-filled gen-sets are set to witness ample growth both in terms of units and revenues, diesel gen-sets could experience better prospects because of the paucity of gas sources in the region and the high price associated with them.

This Frost & Sullivan research service provides an overview of and an outlook for the gen-set markets in Latin America. This study has been segmented based on the power ranges (up to 150 kilowatt (Kw), 150 Kw to 1 megawatt (Mw) and 1 Mw to 3 Mw), end-user groups, fuel-type (diesel and natural gas), and application technology. It provides detailed revenue forecasts and leadersf market share analysis, and is essential for both large and small market participants seeking maximum return on investments.

Uncertain Power Supply in Latin America Could Propel Demand for Gen-sets

"In 2004, the prevailing instability on account of the emerging economic and political course in Brazil, Argentina, and Mexico adversely affected the generators markets by curtailing sales to industrial, commercial, and institutional end users," say the analysts of this research service. "This situation is fast changing as power shortages are likely to persist in Brazil, Chile, and Argentina from 2005-2010, a scenario that could spur the demand for gen-sets in Latin America."

Price Playing a Crucial Role in the Highly Competitive Gen-set Markets

"Encouragingly, the ongoing growth in this highly competitive market is expected to offer greater scope for both local and international participants," note the analysts. "Gen-set enterprises must focus on providing superior quality at a lower price, ensuring the availability of the product when demand exists, establishing well-connected sales channels and offering their equipment in all power ranges to obtain a greater market share." It is crucial for companies to be able to offer goods at a lesser price and local companies have an advantage over their foreign counterparts in this regard.

Enterprises must also emphasize on winning government contracts to broaden their customer network. Further, diverse factors such as low grid coverage across the Latin American region, absence of renewable energy sources, increase in demand for standby operations, hike in power prices at the electricity grid, and growth in the oil and gas industry in countries such as Brazil and Mexico are fueling demand for gen-sets across the region.