Abstract
Research Overview
Presence in Emerging Industrial Markets Can Foster a Strong Company and Product Image for Water Treatment Chemicals Manufacturers
The enlargement of the European Union (EU) through the addition of new member
states provides ample scope for growth of the water treatment chemicals
market. Established participants have the opportunity to cater to these
markets since these countries have traditionally allowed untreated water from
their industrial and municipalities to enter the waterways. Moreover, regional
presence can help these companies balance the requirements within these
countries with respect to products, technology and logistics. Although the
'emerging' markets offer a promising hot spot for manufacturers, the lack of
conducive infrastructure may hinder the deployment of regulations and
legislations stipulated by the EU.
The Need for Water and Environmental Conservation Emphasised by Legislation is Likely to Aid Growth of Water Treatment Chemicals Market
"The emphasis on the need to conserve non-renewable resources such as water
through legislation is expected to drive the market for environment friendly
chemicals," says the analyst of this study. "The desire to comply with the
standards set by the European Commission (EC) is likely to hike the use of
chemicals that reduce pollutants in the environment."
The EU has imposed directives on water treatment and the discharge of
dangerous chemicals that both companies and countries have to follow. Some of
the directives that demand compliance are the Urban Waste Water Treatment
Directive 91/271, the Water Framework Directive (WFD), the Biocidal Products
Directive 98/8/EC, the Nitrates Directive 91/676 and the Dangerous Substances
Discharge Directive 76/464/EEC. These EC directives not only regulate the
treatment of dangerous chemicals prior to discharge, but also highlight the
need to conserve water. The avoidance of water wastage in industrial processes
is likely to lead to the development of effective treatment chemicals that
improve the quality of wastewater. The directives that dictate conservation of
water are likely to create a consistent demand for water treatment chemicals.
Global Environmental Concerns Urge Industries to Use Environmentally Friendly Products, thus Hiking Demand for Water Treatment Chemicals
As regulations in the EU become more stringent, the penalties are likely to
increase, forcing industrial sectors to look for alternatives. In addition,
the EC directives are enforcing deployment of 'Total Water Management' in
end-user industries. The focus is increasingly shifting from treating
hazardous chemicals to solutions that conserve water right from influent to
the final discharge. Manufacturers of water treatment chemicals are likely to
benefit by supplying environmentally friendly products to customers that aid
them in reducing the amount of pollutants into the environment.
"As industries use large volumes of water, water treatment chemicals are
required to streamline operations and improve productivity," notes the
analyst. "Increasingly cost effective, customers prefer these chemicals as
they do not require additional investment; moreover, demand is likely to be
boosted by the unification of Europe that is expected to create markets that
industries can explore thereby developing consistent demand for water
treatment chemicals."
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