Abstract
This market study reviews the development and impact of a new class of
PC-based communications technology: the IP (Internet Protocol) Videotelephony
software client. This software application provides a means for interactive,
two-way personal visual communications across the Internet and is rapidly
being deployed by companies operating in both the business-to-business and
consumer markets. A variety of different commercial models are considered,
including the use of the technology as an enabler in the social networking
consumer space.
The study also reviews the impact of the technology on the existing video
conferencing industry, and reviews opportunities for new services in both
consumer and B2B areas.
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