Table of Contents
1. Executive Summary
- 1. Market Overview
- 1. Introduction
- 2. Market Definition
2. Glossary
3. Market Challenges
- 1. Key Challenges
- 1. Challenges Affecting the RFID Market
4. Total European Market for RFID in Pharmaceuticals
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Drivers
- a. Increase in Drug Counterfeiting to Make RFID Adoption Imperative
- b. Benefits Across the Supply Chain to Compel Investment in RFID
- c. Early Users to Set a Precedent
- d. Cold Chain Compliance to Drive RFID Spend
- e. Success in Other Verticals to Have a Spill Over Effect
- f. Passive Tags and High Priced Drugs to Yield Good ROIs
- g. The Bollini Law
- 3. Market Restraints
- a. Cost Effectiveness of RFID Deployment
- b. Trading Partner Adoption Level
- c. Technological Glitches Proving to be a Stumbling Block
- d. Existing Investments in Bar Code Technology
- e. Effect of RF Radiation on Drugs
- 4. Market Engineering Measurements
- 5. Revenue Forecasts
- 6. Key Initiatives by Vendors and Pharmaceutical Companies
- 2. Trends Analysis
- 1. Demand Analysis
- 2. Technology Trends
5. Recommendations and Conclusion
- 1. Strategic Recommendations and Conclusions
- 1. Strategic Recommendations
- 2. Conclusion
6. Database of Key Industry Participants
- 1. Industry Participants
- 1. List of Key Industry Participants
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