Strategic Analysis of New Entrants in the European Aftermarket for Portable Navigation Devices

Table of Contents

1 EXECUTIVE SUMMARY

• Introduction and Overview
  • Introduction
  • Research Service Overview - Snapshots
• Major Research Findings
  • Comparative Feature List Analysis
  • Comparative Distribution Channel Analysis
  • Key Conclusions

2 TOTAL MARKET ANALYSIS

• Introduction and Market Overview
  • Introduction and Overview
  • Comparative Analysis of New Market Entrants
• Market Drivers and Restraints
  • Market Drivers
  • Market Restraints
• Total Market Analysis
  • Market Size Analysis of PNDs
  • Market Break-Down by Systems Type
• Market Structure and Key Competitive Forces
  • Competitive Market Structure
  • Key Competitive Forces
• Comparative Analysis
  • Comparative Feature List Analysis
  • Comparative Distribution Channel Analysis
• Key Conclusions
  • Key Conclusions

3 KEY NEW MARKET ENTRANTS - PROFILES

• Blaupunkt
  • Introduction and Overview
  • Key Features of the Travel Pilot Series
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of the Travel Pilot Series
  • Comparative Distribution Channel Analysis of the Travel Pilot Series
  • Key Recommendations for Blaupunkt
• Harman-Becker
  • Introduction and Overview
  • Key Features of the Traffic Assist Series
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of the Traffic Assist Series
  • Comparative Distribution Channel Analysis of the Traffic Assist Series
  • Key Recommendations for Harman-Becker
• Dayton VDO
  • Introduction and Overview
  • Key Features of the MS 2100 Series
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of the MS 2100 Series
  • Comparative Distribution Channel Analysis of the MS 2100 Series
  • Key Recommendations for Dayton VDO
• Pioneer
  • Introduction and Overview
  • Key Features of AVIC-S1
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of AVIC-S1
  • Comparative Distribution Channel Analysis of AVIC-S1
  • Key Recommendations for Pioneer
• Delphi-Grundig
  • Introduction and Overview
  • Key Features of Nav 100
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of the Nav 100
  • Comparative Distribution Channel Analysis of the Nav 100
  • Key Recommendations for Delphi Grundig
• Sony
  • Introduction and Overview
  • Key Features of NV-U Series
  • Comparative Feature List Analysis
  • Comparative Market Position Analysis of the NV-U Series
  • Comparative Distribution Channel Analysis of the NV-U Series
  • Key Recommendations for Sony

4 VOICE OF THE CONSUMER - PORTABLE NAVIGATION DEVICES

• Sample Size and Methodology
  • Sample size and Methodology
• Brand Awareness of Navigation Systems Among Non-Users
  • Brand Awareness of Navigation Systems Among Non-Users
• System Type Preference of Portable Systems
  • System Type Preference of Portable Systems
• Key Preferred Features of a Navigation System
  • Key Preferred Features of a Navigation System
• Ranking of Off-board Navigation by Nature of Owner
  • Ranking of Off-board Navigation by Nature of Owner
• Preference of System Type by Major Markets
  • Preference of System Type by Major Markets
• Perceived System Prices by Vehicle Segment
  • Perceived System Prices by Vehicle Segment

5 CONCLUSIONS AND STRATEGIC RECOMMENDATIONS

• Conclusions
  • Conclusions
• Strategic Recommendations
  • Strategic Recommendations