North American Light Hybrid Electric Vehicle Markets

Abstract

This study analyzes the North American market for hybrid gasoline-electric light vehicles and the batteries, power electronics, and electric motors that are unique to them. The mild, full, and plug-in market segments are detailed. Factors driving and restraining demand for hybrid vehicles are detailed, and a corresponding sales forecast is generated. The competitive situation is analyzed, and major market participants - both vehicle makers and suppliers - are profiled.