Table of Contents
1. STRATEGIC ANALYSIS OF WORLD SATELLITE ENABLED DIGITAL SIGNAGE MARKET
Introduction to Digital Signage
- Introduction
- Satellite' s Position in the Value Chain
Digital Signage Service Models
- Introduction
- In Store Advertising
- In Store Market and Brand Building
- Perceived Wait Time Reduction
- Corporate Communications and Training
- Overall Use of Digital Signage
2. COMPARATIVE ADVANTAGES OF SATELLITE NETWORKS IN DIGITAL SIGNAGE MARKET
Introduction
- Historical Roots of Satellite Video
- Future Demand for Satellite Video
Satellite Advantages for Digital Signage
- Point-to-Multipoint Transmission
- Speed of Provisioning
- Universal Coverage
- Network Scalability
- Size and Timeliness of Content Delivery
- Common Network Provider
- Universal Availability of a Return Channel
- Indifference to Distance
- Size and Timeliness of Content
- Satellite Network Reliability
Satellite Disadvantages for Digital Signage
- Antenna Location
- Perceived Obsolescence
- Perceived Expense
3. SATELLITE ENABLED DIGITAL SIGNAGE MARKET GROWTH FORECASTS
Market Challenges
- Continued Proliferation of Terrestrial Wired Networks
- Difficulty of Some Satellite Installations
- Advancing Capabilities in Terrestrial Networks
- Approaching Deployment of Widespread Wireless Networks
Market Drivers
- The Decline of Traditional Advertising
- Digital Signage Fits Satellite Network Architecture
- Growth of Hybrid Networks
Market Restraints
- Uncertainty as to ROI on Some or All Digital Signage Applications
- Perceptions of Satellite as a Difficult or Expensive Technology Hinder
Growth
- Increasing Cost of Satellite Bandwidth
- Technological Immaturity of Digital Signage Systems
Market Analysis
- The Digital Signage Market
- Digital Signage Market Leaders
Revenue
- Digital Signage Revenue Streams
- Satellite Growth Opportunities
Forecasts
- Site Growth Forecast
- Revenue Growth Forecast
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