Abstract
Executive Summary
- U.S. Paint Contractors report that Baby Boomers (the generation of people
born after World War II) have had the largest positive impact on their
business (among scenarios tested). This is expected, given that this
generation is moving into the retirement stage of life and tends to have
disposable income and thus can afford the “do-it-for-me” attitude.
- While Frost & Sullivan has just recently began tracking U.S. Paint
Contractors' brand preferences for the architectural coating and paint
equipment products, it appears that brand preferences remain virtually
unchanged since 2007.
- However, there is one exception: Within the Enamel product category,
Benjamin Moore is perceived as the “Overall Best” in
2008.....taking the previous lead away from Sherwin-Williams (2007).
- And while Sherwin-Williams lost a category in 2008, Sherwin-Williams is
still considered “best” in two of the product categories tested:
Opaque Finishes and Primers.
- The paint equipment brand preferences remain the same from 2007.....as
expected, given the lead that the product brands have within these product
markets: Purdy for Paint Brushes, Wooster for Paint Rollers, Graco for Spray
Equipment.
- Most impressive is the dominance of the Graco brand.....as nearly
three-quarters of U.S. Paint Contractors vote Graco as the “Overall
Best for Spray Equipment.” Graco' s nearest competitors are no threat
to Graco' s position.
- Satisfaction and future purchase intentions are very high among the top
brands of each of the paint-related product categories.....as expected.
Furthermore, brand preferences appear to influence the brands primarily used.
- Regarding architectural coatings, the majority of U.S. Paint Contractors
determine which brands they use rather than their clients. Thus, this tends
to support how influential Paint Contractors can be on the architectural
coating market.
- The U.S. Paint Contractors surveyed are highly experienced (86% have ten
years or more experience). Roughly one out of two own their own small (2-5
employees) paint business.....while the remaining our independent contractors.
As might be expected, the largest proportion (50%) of U.S. Paint Contractors
have a high school diploma (or equivalent).....but roughly one-quarter have at
least a Bachelor' s degree.
This research service evaluates the brand preference of contractors for
architectural coatings and paint equipments. It also analyzes the reason for
contractor' s selection of particular product or brand.
|
Related Report
|
View Cart
