Table of Contents
1. NORTH AMERICAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Strong Performance of Mobile Data Services
- Overall Decrease in Subscriber Additions
- Growth of Off-portal Mobile Content and Services
- Rapid Adoption of Mobile Social Networking Services
- Mobile Banking and Mobile Payments
- Location-based and Location-enhanced Services
- Fixed-Mobile Substitution and Convergence
2. U.S. CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Increasing Coverage and Penetration of 3G Services
- Mobile WiMAX
- Continued Increase in Mobile Data Usage
- Slowing Subscriber Additions
- Ongoing Growth of Off-deck Services (and Verizon Wireless' Open Network
Strategy)
- Flat Rate Plans
- Mobile Advertising and Mobile Search
- Mobile Banking and Mobile Payments
- Mobile Social Networking
3. CANADIAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Increasing Coverage and Penetration of 3G Services
- Strong Performance of Mobile Data Services
- Possible Entry of New Market Participants
- Mobile Search and Advertising and Mobile Social Networking
- Increase in the Uptake of Off-deck Mobile Content and Services
- Continued Strong Performance of Mobile Messaging
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